National Sales Manager

National Sales Manager – Global Soft Drinks – South of England – Up to £50,000 plus car allowance and bonus

My client is a Global Soft Drinks brand looking to expand their sales team across the country. This company is known for its fantastic ethos and culture, along with the development of their team.

An exciting opportunity has arisen to join a growing and high-performing field sales operation within the Hospitality Dining and Quick Service Restaurant (QSR) sector. We are seeking an experienced and driven Account Manager to lead a nationwide sales team representing a portfolio of well-known food and beverage brands.

This is a key leadership position within an expanding business and offers the chance to play a significant role in driving growth, developing people, and delivering exceptional results across the UK market.

• Lead, coach and develop a team of Regional Sales Managers to drive high performance and achieve commercial objectives.
• Implement sales strategies to increase product distribution, availability and retention across the QSR and hospitality sectors.
• Monitor team performance, setting clear objectives and ensuring targets are achieved.
• Provide ongoing coaching, training and development support to management teams.
• Conduct regular field visits and travel nationally to support teams and drive results.
• Deliver performance updates, reports and recommendations to key stakeholders.
• Lead team meetings to review performance, share best practice and maintain engagement.
• Collaborate with internal departments and external partners to ensure successful execution of sales initiatives.
• Build and maintain strong relationships with key route-to-market partners and customers.
• Identify growth opportunities and implement action plans to maximise sales and market penetration.

• Proven experience in an Account Manager, National Account Manager, Regional Sales Manager or similar leadership role, ideally within FMCG or a related sector.
• Demonstrable success in leading, developing and motivating sales teams to achieve ambitious commercial targets.
• Strong commercial acumen with excellent negotiation, influencing and relationship-building skills.
• Confident communicator with the ability to deliver compelling presentations and engage stakeholders at all levels.
• Proficient in using CRM systems, sales reporting tools and data to drive decision-making and performance improvements.
• Highly organised, analytical and results-focused, with the ability to manage multiple priorities and meet deadlines.
• Resilient, self-motivated and adaptable, with a willingness to travel nationally and hold a full UK driving licence.