CRM Manager

We’re looking for an experienced CRM Manager to join a fast-growing, multi site childcare group on a 6 month FTC.

The Change Partners are working with a leading UK childcare provider with a growing national footprint. We're seeking an experienced CRM professional to lead the implementation of a new Zoho CRM platform, then own its ongoing performance, designing and optimising automated customer journeys that drive conversion from enquiry through to enrolment.

This role is ideal for someone who combines strong business analysis and project delivery skills with hands‑on CRM configuration, and who enjoys owning a platform end‑to‑end rather than just maintaining one.

• Lead delivery of the CRM implementation programme, coordinating Marketing, Enrolments, Operations, IT, Zoho partners, external agencies and website developers.
• Own project governance including plans, milestones, RAID logs, dependencies, risks, testing and rollout.
• Work with stakeholders to translate business requirements into CRM solutions, producing requirements documents, process maps and functional specifications.
• Design and implement automated customer journeys across the full enquiry lifecycle, including tour bookings, reminders, no‑shows, registration, waitlists and pre‑start nurturing.
• Configure and maintain Zoho CRM and associated applications, including workflows, blueprints, automation, email journeys and campaigns.
• Build and maintain responsive HTML email templates within Zoho Campaigns/Zoho Email.
• Own CRM performance following implementation, monitoring journey, funnel and email conversion.
• Introduce A/B testing, personalisation and dynamic content to continuously improve conversion.
• Develop CRM reporting and insight for operational and commercial teams, with data‑led recommendations.

• Multi‑site experience is essential.
• Demonstrable experience implementing and managing CRM platforms, ideally Zoho CRM (or Salesforce, Hub Spot, Microsoft Dynamics).
• Strong business analysis and requirements‑gathering skills.
• Experience writing functional specifications and process maps.
• Hands‑on experience configuring CRM workflows and automation.
• Experience building HTML email templates.
• Strong stakeholder management skills, comfortable with senior leaders and technical developers alike.
• Excellent reporting and analytical capability, with experience using CRM dashboards to drive decisions.

Please note this is a 6 month FTC role, ideal for someone with a notice period of a maximum of 1 month.

This is a hybrid role, 2-3 days in the office - a driving licence and car is desired for the office location.

Please apply with your CV if you're interested.