Commercial Insights Analyst Job Edinburgh area,Scotland UK,Business

Commercial Insights Analyst

Final date to receive applications: 16 September 2026

Department: Commercial

Employment Type: Permanent

Location: CI/UK

Description

Do you enjoy understanding what drives customer behaviour, spotting commercial opportunities and using data to influence better decisions? As a Commercial Insights Analyst at JT, you'll play a key role in helping the business understand performance across our Consumer and Small Business portfolios, turning complex information into clear, actionable insight that supports growth, retention and customer value.

Working as part of our Commercial team, you'll partner with colleagues across the business to explore trends, evaluate opportunities and provide evidence-based recommendations. From analysing customer behaviours and market dynamics to assessing the potential impact of new initiatives, you'll help bring commercial insight and perspective to decisions across the business.

This is an excellent opportunity for someone who combines strong analytical capability with commercial curiosity and enjoys connecting the dots between data, customers and business outcomes. You'll gain exposure to a broad range of commercial activities, develop your ability to influence stakeholders and build a deeper understanding of how a leading telecommunications and digital services business creates value for its customers and communities.

JT is committed to building a diverse and inclusive working environment and JT Family. We will ensure that all individuals are provided reasonable accommodation to participate in job applications, interviews, onboarding processes and beyond. Should you require any support or assistance in making your application, please contact us at

#LI-Remote

Key Responsibilities

Develop and maintain annual budgets, forecasts and commercial plans for the Consumer and Small Business portfolio, ensuring alignment with business objectives and financial targets.

Monitor and analyse customer, revenue, margin, ARPU, acquisition and churn performance, identifying trends, opportunities and risks and recommending actions to improve commercial outcomes.

Develop customer, revenue and margin forecasts, identifying variances to plan and recommending corrective actions where required.

Conduct scenario analysis and commercial modelling to assess the impact of pricing changes, product developments, market trends and strategic initiatives.

Create and maintain customer segmentation models and performance dashboards to identify opportunities for acquisition, retention, upsell and revenue growth.

Analyse customer behaviour, usage patterns and purchasing trends to generate actionable insights supporting product, marketing and digital initiatives.

Monitor competitor activity, market developments and industry trends, translating insights into recommendations that strengthen commercial performance and customer value propositions.

Partner with stakeholders across the business to evaluate performance, identify opportunities and support delivery of commercial objectives.

Provide constructive commercial challenge, ensuring business proposals, initiatives and investment decisions are supported by robust analysis and sound commercial rationale.

Support the development of business cases, commercial assessments and recommendations for new products, propositions and strategic initiatives.

Produce executive-level reporting, presentations and insights to support decision-making within Commercial Leadership, Product Governance and other strategic forums.

Build trusted stakeholder relationships across Commercial, Finance and Operational teams, acting as a valued business partner and advisor.

Identify emerging commercial risks and opportunities, proactively highlighting areas requiring management intervention.

Drive improvements in reporting, analytical methodologies and performance measurement frameworks to support effective decision-making.

Skills, Knowledge and Expertise

Experience in a commercial insight, commercial analytics, business analysis, business intelligence or performance management role.
Experience in commercial planning, forecasting, business case development and performance management.
Experience analysing customer behaviour, acquisition, retention, product performance and commercial outcomes to support business decision-making.
Strong analytical and commercial modelling skills, with the ability to evaluate opportunities, assess risks and provide actionable recommendations.
Advanced Microsoft Excel skills and…