Lead Journey Management Strategist - Europe

Every company wants to become more customer-centric. At They Do, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ They Doers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear:
Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

As Principal Executive Advisor for Journey Management at They Do, you define, scale, and represent the global vision for journey management at enterprise level. In this highly strategic, externally focused role, you partner directly with C-suite and executive sponsors across They Do’s most critical enterprise accounts to position journey management as long-term business infrastructure and unlock sustained, multi-year return on investment (ROI).

You lead complex, multi-threaded enterprise transformation programs that span Customer Experience (CX), Product, Operations, and Transformation. You shape and evolve They Do’s journey management frameworks, coaching standards, and executive narratives, while working closely across Product, Customer Success, and Go-To-Market teams to influence platform direction, enablement strategy, and commercial positioning.

This role goes beyond delivery. As a senior advisor and thought partner, you help define how journey management is practiced, sold, and understood at enterprise scale. You influence both customer strategy and They Do’s category direction, operating with full autonomy and accountability for the strategic evolution and global credibility of journey management at They Do.

You act as a trusted advisor to Tier 0 enterprise customers, partnering with executives who own multi-year transformation agendas across Customer Experience (CX), Product, Operations, Digital, and Transformation.

Your work focuses on impact, not activity. You will:

• Lead C-suite-level conversations that reframe journey management as strategic enterprise infrastructure.

• Translate ambiguous executive goals into structured, scalable journey-led transformation programs.

• Build executive alignment across complex stakeholder groups, including steering committees and governance bodies.

• Shape multi-year investment narratives, enterprise return on investment (ROI) frameworks, and expansion strategies.

• Partner closely with Customer Success (CS) and Account Executive (AE) leadership on executive renewals, strategic account planning, and long-term growth.

• Influence product direction by connecting enterprise needs, market signals, and executive priorities.

• Define, evolve, and institutionalise global best practices, maturity models, and transformation frameworks.

• Represent They Do externally through executive briefings, thought leadership, and industry forums.

You operate with full autonomy across markets, verticals, and strategic accounts. You are trusted to make judgement calls, set direction, and lead without waiting for permission.

On the customer side, you partner with:

• C-suite leaders across…