Freelance Local Producer

About Sofar Sounds

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums –into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide.

The majority of these cities are run by a globally connected network of independent event organizers, empowered and supported by our distributed team.

We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

As a Freelance Local Producer based in Edinburgh, UK, you’ll join a global network of entrepreneurial community builders and taste makers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. This entrepreneurial, independent role is designed for self‑starters who want meaningful ownership over how Sofar shows up in their local community. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.

* Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

• Strengthen Sofar’s brand in your local community, promoting and selling tickets with self‑directed local marketing tactics.
• Create a vision to build and execute your city’s strategy – number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, growing our networks as needed.
• Own the staffing and quality of shows in your local market, ensuring memorable experiences rooted in hospitality.
• Manage your city’s financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsor ships and private events.
• Identify and build relationships with local organizations with like‑minded audiences to build community, broaden our reach, and co‑promote shows.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

• You have deep connections to your local scene and play an active role in building community around it.
• You have 3‑5 years of experience in live event curation, production, and promotions.
• You have experience selling event sponsor ships or marketing activations, preferably in live events or experiential marketing.
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community‑driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical’s growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time‑management skills and are a clear communicator.
• You can work autonomously but understand the importance of remaining connected to the broader organization.

Our global Sofar team is deeply…