Media and Marketing Artist Advisor

Media and Marketing Artist Advisor (fixed term)

Closing date: 10:00 on Monday 16 February 2026

Interview date: Wednesday 25 February 2026

End date: Monday 31 August 2026

Location: Office based, central Edinburgh

The idea at the heart of the Edinburgh Festival Fringe is simple: anyone with a desire to perform and a venue willing to host them is welcome. No individual or committee determines who can or cannot perform at the Fringe.

It all began in 1947 with eight companies – six of them from Scotland – taking a risk, turning up uninvited and performing on the ‘fringe’ of the inaugural Edinburgh International Festival. Over 75 years later, the Fringe has grown to become one of the greatest platforms for creative freedom in the world, second only to the Olympics in terms of global ticketed events.

The Edinburgh Festival Fringe Society was founded by artists to nurture and uphold the Fringe's values of inclusivity, experimentation and imagination. We exist to support, advise and encourage everyone who wants to participate in the Fringe, provide information and assistance to audiences, and celebrate the Fringe and what it stands for all over the world.

We are seeking to appoint an experienced individual to the position of Media and Marketing Artist Advisor (reporting to the Artist Development Manager). Leading up to and during the Fringe, the Artist Development team provide professional development advice to artists to help them make the most of their time at the Fringe. The Fringe Society also has a media centre for journalists, helping the press to find what they are looking for without recommending or making value judgements about specific shows.

The Media and Marketing Artist Advisor role sits within the Artist Development team, advising artists on potential marketing activity and media engagement, while working closely with the Media Office to stay up to date with Fringe news stories and media outlets who are in town.

The successful candidate will perform a wide range of duties, including but not limited to:

• acting as a first point of contact with Fringe artists and participants for all their marketing, media and audience engagement queries
• advising artists on marketing activity to promote their show, including social media, print and flyer distribution and managing a marketing timeline
• providing bespoke one-to-one advice to Fringe artists on how to promote their show and engage with media, such as how to contact the press, writing and distributing a press release, and how to engage the right audience for their work
• providing structured feedback to artists on the content and structure of their press releases, and working closely with the Artist Development team to develop guides and resources to help participants
• working closely with the Media and Artists Services teams to stay up to date on various opportunities happening in and around the Fringe
• signposting artists to a range of online and in-person information sessions in the run up to and during the Fringe, as well as participating in panels for these sessions
• supporting artists with queries such as how to boost ticket sales, how to approach media and how to find and communicate effectively with their audience
• supporting the wider Artist Services and Media teams with the set-up and running of events such as the Made in Scotland press launch, Meet the Media, the Fringe programme launch and the Welcome Address
• support the Media Office by working with the wider team to upload reviews to
• support the Media Office with further adhoc requests.

• Knowledge and experience of a range of marketing techniques, including festival marketing, digital and social media marketing and building an audience.
• A clear understanding of the work of the Fringe Society and the ability to give objective, fair and consistent information and advice.
• Experience of working in a marketing, PR or media environment – either in-house or agency.
• Experience of working with media, particularly writing and distributing press releases, and pitching to the press.
• Experience of working in a busy, fast-paced environment where you must prioritise your…