Demand Marketing Manager

Performance and Demand Marketing Manager

Edinburgh, Leeds, Manchester or London

Create Future is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as Pay Pal, adidas, Nat West, Fan Duel and Money Saving Expert, building digital products and services that make a difference while always putting people first.

We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.

• 35 days leave (including bank holidays).
• Private medical insurance.
• Enhanced parental and adoption leave.
• 40 hours of paid learning and development.

Join us on our journey. Let’s create tomorrow, together, today.

Create Future is an AI‑Native Consulting firm challenging “Big Consulting” by leveraging AI to outthink and outpace competitors.

The traditional funnel is broken. At Create Future, we don’t just wait for leads; we engineer demand. As an AI‑Native Consulting firm, we are dismantling the “Big Consulting” model by using AI to outpace the status quo. We are seeking a proactive, hands‑on Performance & Demand Manager to serve as the architect and guardian of our digital growth engine.

We are looking for a proactive, hands‑on Manager to drive high‑quality leads and act as the guardian of our digital marketing engine. This role is about execution excellence: you will bridge the gap between high‑intent lead acquisition and sophisticated marketing automation.

You will be responsible for the health of our Hub Spot ecosystem and the measurable growth of our pipeline. You are a “modern” marketer who understands how to use AI to speed up delivery from drafting copy to optimising workflows, without losing human touch or brand quality.

• Execute and optimise paid campaigns (Linked In/Meta), utilising intent data to find and engage high‑value prospects.
• Build and manage the marketing funnel of the future, creating multi‑touch nurture journeys that guide prospects from an initial click to a sales‑ready ICP lead.
• Leverage AI tools to rapidly draft ad copy, personalise email sequences and iterate on landing pages to increase testing velocity.
• Act as the primary guardian of Hub Spot Marketing, managing lead scoring, list hygiene and lifecycle management.
• Work closely with Rev Ops to drive marketing data integrity and pipeline intelligence from marketing via Hub Spot.
• Ensure total data integrity by monitoring processes and maintaining clean, actionable data for decision‑making.
• Serve as the primary builder and owner of Looker dashboards and reports, translating campaign performance into clear, actionable visualisations for leadership.
• Implement and monitor automated data flows and refreshes between GA4 and Looker, ensuring all performance reports are timely and accurate.
• Ensure robust and clean data tracking in Google Analytics and Looker, actively auditing tag management and data connections for decision‑making reliability.

• Proven track record in Performance Marketing or Demand Generation in a B2B environment.
• Deep, hands‑on experience with Hub Spot (automation, CRM and reporting) is non‑negotiable.
• Comfortable interpreting data and using AI tools to accelerate campaign execution and optimisation.
• A strong eye for detail and a love for building efficient, scalable systems.
• Experience working closely with Sales and Rev Ops to align lead‑gen efforts with business goals.

We trust people to do their best work. That means flexibility over rigid rules, impact over activity and real investment in your growth both professionally and personally. You’ll be part of a supportive, friendly culture surrounded by smart, curious people who care deeply about what they do.

We offer flexible working, including hybrid and remote options. Our office hubs are located in…