Senior Digital Channels Manager

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

As the Senior Digital Channels Manager within our Digital Experience & Channels team, you will be responsible for overseeing and managing our website, campaign and social content delivery team. You will be responsible for managing all inbound briefs and change, working closely across the digital functions and wider marketing and comms channel teams. You will manage workflow and ensure the control environment is maintained to deliver on outcomes.

• Lead and manage the team, providing guidance and support to ensure high performance is attained and people development is mapped.
• Oversee the management of inbound briefs, including co‑ordination with all stakeholders to manage expectations.
• Coordinate all website content change, aligned to digital design standards and experience management frameworks.
• Ensure content calendars are maintained to provide management reporting.
• Ensure all campaigns are integrated specifically across web, social and email marketing.
• Collaborate across wider CMO Centres of Excellence and Marketing Channel teams to build quarterly planning and capacity demand forecasts.
• Ensure all activity aligns to digital journey maps as defined by experience management team.
• Ensure all front‑facing digital communications are cohesively integrated across digital channels
• Manage digital execution roadmap, including active management of change backlog
• Develop a high performing team aligned to core strategic outcomes against customer, marketing and business goals
• In conjunction with all digital experience functions, contribute to co‑design workshops and planning, ensuring all execution requirements are understood

• Proven experience in digital channel management, with a focus on content management systems, marketing automation systems, social media tools
• Proven experience in capacity and demand planning, with knowledge of JIRA/Smartsheets or other planning tools
• Strong leadership and team management skills and experience
• Ability to work collaboratively in a cross‑functional digital team environment
• Proven experience in managing control frameworks and processes in a financial services or other regulatory controlled environment

• Highly detail orientated with a focus on planning and demand management
• Strong management skills with a focus on mentoring and coaching team members
• Strong focus on delivering user‑centric outcomes across digital channels
• Highly collaborative and a team player
• Adept at problem solving
• Strong planning skills with excellent communication style
• Ability to manage SME and Stakeholder demand with clear expectation setting

Work Level: Manager / Expert

Recruiter:
Phoebe Ewers

Close Date: 26th February 2026

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%,
  with 13% made up of Employer Contributions and 5% Employee Contributions
  . We also offer Share Save and our Share Incentive Plan
  , together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.

• Enjoy 38 days annual leave including bank holidays, with the…