SEO Specialist - Freelance

An established eCommerce website is seeking a digital marketing specialist to conduct a comprehensive SEO audit aimed at enhancing organic search performance. The focus is on identifying technical issues, content gaps, and opportunities for optimization to build a robust SEO foundation that supports sustainable growth. The ideal candidate will leverage data-driven insights to deliver actionable recommendations that improve site rankings and overall visibility.

• Perform a full SEO audit covering on-page SEO, site structure, and Core Web Vitals.
• Identify and document technical SEO issues affecting site performance and search rankings.
• Analyze content gaps and provide recommendations for new or improved content.
• Evaluate internal linking, URL structure, and site navigation for SEO best practices.
• Assess mobile usability and page speed, offering solutions for optimization.
• Deliver a detailed audit report with prioritized, actionable recommendations for improvement.

• Proven experience conducting SEO audits for eCommerce or large-scale websites.
• Strong understanding of technical SEO, on-page optimization, and content strategy.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Ability to analyze Core Web Vitals and provide technical recommendations.
• Excellent analytical, problem‑solving, and communication skills.
• Familiarity with eCommerce platforms and their SEO considerations.
• Availability to deliver the audit within agreed timelines and provide follow‑up support if needed.

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