Digital Data Lead

• Location: Hybrid - Edinburgh office 2 - 3 days per week
• Work Level: Experienced Colleague
• Close Date: 2nd March 2026

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

As a Digital Data Lead, you will be responsible for overseeing the management and optimisation of digital data across various platforms. You will ensure compliance with consent and regulatory frameworks, develop marketing automation strategies, and manage data pipelines. Your expertise in Adobe Experience Platform or Salesforce Marketing Cloud will be crucial in driving data-driven decision-making and enhancing digital media performance.

• Lead the development and implementation of digital data strategies to support business objectives
• Ensure compliance with consent and regulatory frameworks across all digital platforms
• Develop and manage marketing automation strategies to enhance customer engagement and conversion
• Oversee the creation and optimisation of data pipelines to ensure efficient data flow and integration
• Collaborate with cross-functional teams to leverage digital media and data insights for strategic decision-making
• Utilise Adobe Experience Platform or Salesforce Marketing Cloud to manage and optimise digital data
• Monitor and analyse digital data performance using analytics tools
• Provide recommendations for improving data management and utilisation

• Digital Data Management and Optimisation:
• Proven experience in handling and improving digital data across various platforms is crucial. This involves understanding data structures, data flow, and integration processes.
• Consent and Regulatory Frameworks:
• Expert knowledge of consent and regulatory frameworks is necessary to ensure compliance with legal and ethical standards in data management.
• Marketing Automation:
• Expert in developing and managing marketing automation strategies to enhance customer engagement and conversion rates is important.
• The ability to oversee the creation and optimisation of data pipelines to ensure efficient data flow and integration is vital.
• Adobe Experience Platform or Salesforce Marketing Cloud:
• Proficiency in using these platforms to manage and optimise digital data is essential for driving data-driven decision-making.
• Analytical
  
  Skills:
  
  
• Excellent analytical skills are required to interpret data and provide insights that drive strategic decisions.
• Communication and
  
  Collaboration:
  
  
• Strong communication and collaboration skills are necessary to work effectively with cross-functional teams and stakeholders.

• Detail-oriented and organised
• Innovative and creative thinker
• Strong problem-solving skills
• Ability to work independently and as part of a team
• Passionate about leveraging digital data for business success

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%,
  with 13% made up of Employer Contributions and 5% Employee Contributions
  .We also offer Share Save and our Share Incentive Plan
  , together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5…