Channel Partner Enablement Manager

About Smarsh

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in over 80 communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc.

5000 list of fastest‑growing American companies since 2008.

The Partner Enablement Manager (PEM) builds partner capability at scale – ensuring partners can sell, position, and deliver Smarsh solutions effectively and consistently. The PEM owns the design and execution of structured enablement programs, replacing ad‑hoc training with repeatable, measurable frameworks that drive partner productivity and revenue impact. The PEM works closely with Channel Account Managers (CAMs) and Partner Success Managers (PSMs) to ensure partners are fully enabled across each stage of the lifecycle.

The role focuses on capability building, not direct revenue ownership or renewal execution.

• Design and deliver structured onboarding programs that accelerate partner readiness and early productivity.
• Build standardized onboarding journeys for new partners.
• Ensure partners are equipped with core sales, technical, and positioning knowledge.
• Partner with CAMs during recruitment and early activation phases.
• Establish clear onboarding milestones and success criteria.

• Create scalable enablement frameworks that drive consistent partner performance.
• Develop global training curriculum across Channel Sales / Pre‑Sales and Partner Success roles.
• Build and manage certification programs aligned to partner tiers and capabilities.
• Launch and manage a centralized Partner Academy (LMS‑driven where applicable).
• Ensure ongoing learning paths for new products, features, and GTM priorities.

• Own the creation and distribution of high‑quality enablement assets.
• Develop playbooks, sales narratives, demos, and competitive positioning materials.
• Ensure partners have access to consistent, up‑to‑date enablement resources.
• Partner with Product and Marketing to align content with GTM strategy.
• Equip partners with tools, systems, and sales kits required for execution.

• Build enablement programs that directly improve partner performance and revenue contribution.
• Design structured programs that increase partner pipeline generation and win rates.
• Support launch readiness for new SKUs and solutions.
• Align enablement programs to partner segmentation and tiering models.
• Continuously refine programs based on performance data and feedback.

• Establish a data‑driven approach to enablement effectiveness.
• Track KPIs such as partner activation rate, certification completion, and productivity metrics.
• Measure impact of enablement on pipeline and revenue contribution.
• Identify gaps and continuously optimize programs for scale and efficiency.

• Operate as the central enablement link across internal teams.
• Partner with CAMs to align enablement to growth priorities.
• Support PSMs with targeted enablement where adoption gaps impact renewals.
• Collaborate with Product, Marketing, and Operations to ensure alignment with GTM strategy.
• Ensure consistency across regions while allowing for localized execution.

• Partner onboarding frameworks and activation programs.
• Training curricula, certification paths, and Partner Academy.
• Enablement content, tools, and playbooks.
• Launch readiness for new products and solutions.

• Technical Product Training (works with Smarsh
  
  U for curriculum content/Change Management).
• Revenue quota or pipeline ownership.
• Renewal forecasting or execution.
• Commercial negotiation or pricing strategy.
• Day‑to‑day account growth strategy.