Customer Relationship Management Product Manager

Customer Relationship Management Product Manager

We’re looking for a Customer Relationship Management Product Manager to lead the development and ongoing improvement of the Library’s CRM platform and related digital services.

This is a new role within the Library’s Digital Experience team. It will play an important part in helping the Library use data more effectively, improve service delivery, and build stronger relationships with people and communities across Scotland.

The role will lead the development of the Library’s CRM ecosystem, with a particular focus on Microsoft Dynamics. Working across teams and services, you’ll help shape how the Library manages audience, membership, fundraising and engagement data, and how that insight supports better user experiences and decision‑making.

You’ll work closely with colleagues across digital, audience, fundraising, communications, IT and public services to develop joined‑up, user‑centred approaches to engagement and service improvement.

This is an opportunity to shape how insight is gathered, understood and used across the organisation. You’ll help move the Library away from disconnected and legacy ways of working towards a more connected and sustainable approach to digital engagement and service delivery.

We’re looking for someone with strong product, stakeholder and relationship management skills who can balance strategic thinking with practical delivery.

You’ll have experience leading CRM development in a complex organisation and be comfortable working across technical and non‑technical teams. You’ll be able to translate organisational needs into clear priorities, workflows and system improvements, while building confidence and trust with colleagues across the Library.

• Microsoft Dynamics CRM and related Microsoft platforms
• CRM integrations, workflows and data governance
• Audience engagement, membership or fundraising systems
• Analytics, reporting and insight development
• Digital service improvement and customer journeys
• Working with suppliers, developers and cross‑functional teams
• Supporting organisational change, training and user adoption

National Museum Directors’ Council, National Museums Liverpool, World Museum, William Brown Street, Liverpool, L3 8EN