SEO Executive

We9re on the lookout for a highly motivated SEO Executive to join our in-house marketing team and help grow organic visibility across our insurance products.

In this role youll take ownership of key SEO activities across content creation, technical optimisation and authority building. Youll work closely with the wider marketing team to identify opportunities, improve performance, and drive measurable growth.

If youre someone who enjoys blending analytical data, content and problem solving, and wants to develop into an all round SEO specialist, this could be the opportunity for you!

Collingwood are a specialist insurance provider based in North Shields, offering learner driver, courier and taxi driver insurance. Were currently experiencing a strong growth phase, with SEO playing a key role in how we scale our acquisition.

Youll be joining a collaborative marketing team where your work will have a direct impact on traffic, generating leads and ultimately revenue.

• Plan, create and optimise SEO-focused content across key product and blog pages
• Identify opportunities to grow organic traffic through keyword research, search intent analysis, analytical data and competitor insights
• Monitor, improve and report on website performance using tools such as Google Analytics, Search Console and Ahrefs
• Identify opportunities for link acquisition with a view to building website authority
• Track, analyse and report on SEO performance, providing clear actionable insights
• Work closely with internal stakeholders to ensure SEO best practices are implemented across the website
• Stay up to date on SEO trends, algorithm updates and industry developments, whilst sharing this information and knowledge with the wider marketing team

• Growth in organic traffic
• Improved rankings for priority keywords
• Increase the overall number of keywords in top ranking positions
• Increase conversion and revenue driven by SEO activity

• Ideally 1+ years of hands-on SEO Experience
• Good understanding of on page SEO, keyword research and search intent
• Experience analysing organic performance using tools such as Google Analytics (GA4), Google Search Console and Ahrefs/Moz (or similar)
• Confident writing new and optimising existing content for search
• Excellent MS Office skills, particularly Excel
• Experience of editing and publishing content on Word Press along with best practice principles
• Strong attention to detail and an ability to manage own workload
• Strong communication, copywriting and reporting skills
• Comfortable analysing and reporting on data and turning insight into action
• Interest in and awareness of how AI could shape the future of SEO/AEO
• Exposure to technical SEO (site audits, indexing and crawl analyses)
• Experience of outreach and external link building or Digital PR
• Broader digital marketing knowledge (PPC, Social, Email or CRO etc.)

• Opportunity to develop across all areas of SEO (content, technical and strategy)
• Work on an established website with real traffic where your input and work will have a direct impact on revenue
• Opportunity to shape the future of SEO in a growing business
• Access to exclusive employee benefits and discount platform