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Dynamics 365 Specialist - Systems Analyst

Job in Edinburgh, City of Edinburgh Area, EH1, Scotland, UK
Listing for: Reed
Full Time position
Listed on 2026-11-01
Job specializations:
  • IT/Tech
    CRM Systems & Management, IT Business Analyst, Business Systems & Technology Analysis, Change Management
Salary/Wage Range or Industry Benchmark: 45000 - 65000 GBP Yearly GBP 45000.00 65000.00 YEAR
Job Description & How to Apply Below
Dynamics 365 Specialist - Systems Analyst

Location: Hybrid Working
Salary: Competitive + Excellent Benefits

We're now looking for a business systems specialist (Dynamics 365) to lead the development, optimisation and adoption of the Microsoft Dynamics 365 platform and help shape the future of the business systems landscape.

Key Responsibilities
  • Act as the primary business partner for Dynamics 365 users across the organisation
  • Build strong stakeholder relationships and understand business challenges and requirements
  • Lead regular business change forums and user engagement activities
  • Develop and maintain a prioritised Dynamics 365 product roadmap
  • Identify opportunities for process automation, efficiency gains and service improvements
  • Translate business requirements into practical system solutions and enhancements
  • Manage Dynamics 365 support activities, ensuring issues are resolved within agreed SLAs
  • Coordinate development, testing and deployment of system changes
  • Deliver user training and support to encourage system adoption and best practice
  • Analyse customer and business feedback to drive continuous improvement
  • Ensure data integrity, governance and GDPR compliance across business applications
  • Collaborate with internal teams and external technology partners to deliver successful outcomes
About You
  • Strong depth of understanding of capabilities of the system and a track record of implementing operational change.
  • Proven track record of driving continuous improvement in CRM processes, systems and strategies based on feedback, metrics and industry best practices.
  • Experience in enhancing systems with other business solutions to ensure a seamless end-to-end customer experience across all touch points
  • Proficiency in training end-users on CRM systems and processes, driving user adoption and managing change effectively to ensure the successful implementation and utilisation of CRM solutions.
  • Strong understanding of customer needs, preferences and behaviours and a commitment to delivering exceptional customer experiences through personalised and targeted interactions.
  • Ability to analyse customer data, identify trends, patterns and insights, and translate them into actionable strategies to improve customer engagement, retention and lifetime value.
  • Experience in managing customer data effectively, ensuring data integrity and implementing data quality processes. This includes data segmentation, cleansing and deduplication.
  • Stakeholder Management:
    Able to adapt to their audience, present training and communications using a range of channels and forums. Experience in collaborating with cross-functional teams, including sales, marketing, IT and senior management, to align systems with organisational goals and priorities.
Essential Skills & Experience
  • Strong hands-on experience with Microsoft Dynamics 365
  • Demonstrable experience delivering operational and business process improvements through technology
  • Experience integrating CRM and business systems to improve customer journeys
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Experience managing stakeholder relationships across multiple business functions
  • Customer-focused approach with a passion for continuous improvement
  • Strong understanding of data quality, governance and customer data management
  • Experience supporting change management and driving user adoption
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