Senior Marketing Manager - Entrepreneur ; EOY

Senior Marketing Manager – Entrepreneur of The Year (EOY) – Permanent

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At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career everywhere you want it to go. Join EY and help build a better working world.

As Entrepreneur of The Year (EOY) Senior Marketing Manager at EY in the UK, you will play a pivotal role in leading and managing the UK delivery of the renowned world‑class EOY awards programme. EY is the market leader in advising, guiding and recognising entrepreneurs and high‑growth companies. The EOY programme supports and celebrates entrepreneurs – recognising that entrepreneurship and innovation drives the growth of the economy and plays a major role in job and wealth creation.

The successful candidate will be responsible for driving the strategy and plan forward, working closely with managers and executives across the UK Brand, Marketing & Communications (BMC) team. They will bring strong commercial acumen to deeply understand our entrepreneurial community, identifying opportunities to strengthen relationships, foster engagement, and build a robust future pipeline. Leveraging their strategic expertise, stakeholder management skills, and in‑depth knowledge of multiple channels, they will collaborate effectively to lead both the programme and the team to deliver measurable impact.

This role requires pace, pragmatism, flexibility, the ability to connect the dots across all parts of BMC and the business, to influence and to deliver work that positively impacts our business and brand results.

• In consultation with the EOY UK Partner sponsors, set the marketing strategy for EY’s Entrepreneur Of The Year UK programme, aligning with global objectives and UK&I business priorities
• Oversee all activity relating to the EOY programme such as events strategy and execution, content creation, ROI and metrics tracking, integration with other marketing programmes, global EOY interaction, external communications, sponsorship, advertising, promotion, internal communications and alumni
• Ensure bold and consistent branding / messaging across all EOY materials and activations, working closely with global and regional teams
• Collaborate with the EOY UK Partner Sponsors and regional leads to originate strong nominee pipelines and deliver high‑impact campaigns
• Support EOY Partner Sponsor to secure programme sponsors and oversee partnerships (including contracts)
• Develop & launch EOY UK Alumni ambassador programme
• Leverage intersections with priority sectors, government programmes, and EY's private and mid‑market business strengths
• Oversee team resourcing (including roles & responsibilities between different members of BMC comprising of events, digital and content and internal comms)
• Co‑ordinate overall World EOY activity (excluding World EOY UK winner materials)
• Create integrated campaigns and thought leadership to engage entrepreneurial audiences and drive awareness and demand
• Partner with other teams to align entrepreneurship activity with wider EY brand, BD and marketing programmes

• Strategic mindset with strong commercial acumen
• Proven ability to lead high‑profile, multi‑channel marketing programmes
• Deep understanding of the entrepreneurship ecosystem and regional business landscape
• Strong and lasting relationship building skills particularly with EY’s client relationship managers, programme participants, judges, global EOY colleagues and key suppliers’
• Must be able to delegate effectively
• Comfortable managing complex programmes with multiple stakeholders and work streams
• Strong people leadership and experience managing cross‑functional teams
• Excellent planning, measurement and budget management skills
• Confident, collaborative, and resilient with a proactive and solutions‑focused mindset
• Ability to work at pace; adopting a flexible mindset to manage multiple priorities effectively and pivot across changing needs.
• Strong commercial skills alongside technical…