Existing Customer Management Commercial Manager – Cards

Assistant Vice President

Purpose of the role:
To drive the success of the commercial banking segment through market analysis, product development, sales and relationship management, risk management, and performance.

Accountabilities:

• Execution of market research to understand the competitive landscape, identify market trends and opportunities, and develop strategies to capture market share within the commercial banking segment.
• Development of appropriate pricing models for different products and services, ensuring profitability while remaining competitive.
• Development, implementation and management of innovative financial solutions, services and products aligned to the bank’s objectives and tailored to the commercial banking segment, including loan products, cash management solutions, and trade finance services.
• Identification and forging of strategic partnerships with other financial institutions, technology providers, or industry experts to expand product offerings and reach new client segments.
• Management of key stakeholder relationships within target companies to understand their needs and recommend appropriate solutions.
• Development and implementation of sales strategies, including the establishment of sales targets, identification of sales channels, and objectives for loan terms to support negotiation processes and service agreements.
• Monitoring of key leading and lagging metrics such as new client acquisition, loan volume, revenue generation, and market share to assess performance.
• Funnel and journey optimisation as key to delivery of service and commercial performance.

Expectations:

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
• Collaborate closely with other functions / business divisions.
• Lead a team performing complex tasks, using well‑developed professional knowledge and skills to deliver work that impacts the whole business function.
• Set objectives and coach employees in pursuit of those objectives, appraise performance relative to objectives, and determine reward outcomes.
• If the position has leadership responsibilities, demonstrate clear leadership behaviours to create an environment for colleagues to thrive: L – Listen and be authentic
  , E – Energise and inspire
  , A – Align across the enterprise
  , D – Develop others
  .
• For an individual contributor, lead collaborative assignments and guide team members through structured assignments, identify the need for inclusion of other specialisations, and identify new directions for assignments or projects.
• Consult on complex issues; provide advice to People Leaders to support resolution of escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures to support the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work closely related to that of other areas, requiring understanding of coordination to achieve organisational sub‑function objectives.
• Collaborate with other areas of work for business‑aligned support and to stay up to speed with business activity and strategy.
• Engage in complex analysis of data from multiple sources, internal and external, to solve problems creatively and effectively.
• Communicate complex information, including sensitive content, to appropriate audiences.
• Influence or convince stakeholders to achieve outcomes.
• Demonstrate the Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive).

In this role, you will define and optimise portfolio‑level commercial strategies, lead ongoing portfolio performance tracking, and ensure all pricing and retention strategies adhere to governance processes.

Key responsibilities include:

• Work closely with stakeholders across the business to prioritise portfolio‑impacting changes.
• Define, manage, and optimise customer strategies to improve financial performance, portfolio profitability, and customer outcomes.

Requirements:

• Commercial and financial acumen, ideally with exposure to P&L management, revenue…