Commercial Director

The Wonderfield Group is seeking an exceptional Commercial Director to lead our UK commercial strategy across a diverse portfolio of channels, including Dine-In Restaurants, Sushi Kiosks, Pre-Packed Food to Go, Delivery, Food service and Branded Products. Reporting into the senior European leadership team, this is a highly visible role with responsibility for driving sustainable revenue growth, profitability, customer retention, market expansion and commercial excellence across the UK business.

You will play a pivotal role in shaping and delivering the company's growth strategy, leading a high-performing commercial team while working collaboratively with colleagues across Marketing, NPD, Food Development, Consumer Insights, Supply Chain, Operations, Finance and Procurement.

This is an exciting opportunity for a commercially astute leader who thrives in a fast-paced environment and is passionate about building long-term customer partnerships, developing talent and delivering results.

About You:

We're looking for an inspiring commercial leader with the strategic capability to drive growth and the leadership skills to bring people with you.

You'll have:

• Proven experience in a senior commercial leadership role with responsibility for significant revenue and profit growth.
• Strong experience developing and delivering successful commercial strategies.
• A track record of building, leading and developing high-performing teams.
• Extensive experience managing key customer relationships and executive stakeholders.
• Strong commercial acumen, negotiation skills and financial management capability.
• Experience operating within the UK retail sector, with exposure to European markets advantageous.
• Excellent communication, presentation and influencing skills.
• The ability to balance strategic thinking with operational execution and attention to detail.
• A proactive, resilient and results-driven approach, with a genuine passion for food, quality and customer experience.

Key Responsibilities:

• Develop and execute the UK commercial strategy in line with wider business objectives.
• Drive revenue growth, market share expansion and profitability across all channels and customer segments.
• Identify and unlock new business opportunities, partnerships and routes to market.
• Lead, coach and develop a high-performing commercial team, creating a culture of accountability and continuous improvement.
• Own sales planning, forecasting, pipeline management and performance reporting.
• Build and maintain strong relationships with key customers, strategic partners and senior stakeholders.
• Lead and support major customer negotiations, contract renewals and strategic account development.
• Collaborate cross-functionally to identify and deliver commercial opportunities and innovation.
• Drive pricing strategies and commercial decisions that maximise profitability while maintaining competitiveness.
• Recruit, develop and retain top commercial talent, ensuring strong succession planning and capability building across the function.

We're proud to offer:

• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big
. Celebrate global success across:

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 3700 locations globally From Hawaii to Aberdeen

Our Values

• Think like an owner. Be passionate. Speak openly. Move fast, together.

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...