National Trade Director
Listed on 2026-11-07
-
Management
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Location:
Field Based, GB
Entity / company:
Carlsberg Marstons Brewing Company
As Licensed Nationals Director for Carlsberg Britvic
, you'll have the opportunity to lead one of our most important commercial channels. Working with major hospitality customers, you'll help shape our approach to the licensed sector, drive business performance and lead a team focused on delivering growth across our industry-leading portfolio of brands.
Chris Pratt - VP Sales On Trade What excites me about this role is the opportunity to shape the strategy for a really important part of our business. We re looking for someone who is curious, commercially minded and always looking for ways to do things better
. You'll work closely with customers, lead a talented team and play a key role in driving growth. If you have an ambitious, growth mindset and aren t afraid to challenge the status quo
, I'd love to hear from you
Job Title:
Director Licensed Nationals
Location:
Remote
Job Length: Permanent
The opportunity:
We are looking for a Licensed Nationals Director to lead our licensed channel within the On Trade business.
Reporting to the VP On Trade and sitting on the On Trade Leadership Team, you ll be responsible for the strategy, performance and growth of one of the most important areas of our business.
You ll work closely with some of the UK s leading hospitality customers, strengthen our position in the market and lead a team focused on delivering strong commercial results.
As part of the commercial leadership team, you ll influence business decisions, contribute to commercial priorities and work across the organisation to deliver sustainable growth.
How you will make a difference:
As Licensed Nationals Director
, you ll lead our approach to the licensed sector, growing market share and strengthening our position with key customers.
You ll build strong relationships with senior customer leaders, understand their priorities and work together to identify opportunities for growth. You ll lead important commercial conversations, oversee major negotiations and ensure we re delivering plans that work for both our customers and our business.
Working closely with colleagues across Sales, Marketing, Category, Finance and Supply Chain, you ll bring teams together around shared priorities and ensure we execute them effectively.
You ll also lead an experienced team, setting clear direction, building capability and creating an environment where people can grow, develop and deliver strong results.
What you ll bring to the team:
We re looking for an experienced commercial leader with a track record of delivering growth in complex and competitive markets.
You ll bring:
- Significant senior commercial leadership experience within FMCG, ideally in the licensed, drinks or wider hospitality sector
- A proven ability to shape strategy and translate it into clear commercial plans that deliver measurable results
- Experience leading major customer partnerships, negotiations, tenders and commercial agreements
- Strong commercial acumen with expertise in driving profitable growth, market share gains and value creation
- Outstanding relationship-building skills with the ability to influence at executive and board level
- Experience leading teams through change, transformation and business integration
- A collaborative leadership style that brings people together behind a common goal
- The confidence to challenge convention, identify new opportunities and drive innovation
- A passion for coaching and developing talent, building capability and creating future leaders
You ll be equally comfortable thinking strategically and delivering operationally, balancing long-term growth ambitions with short-term…
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