Marketing Executive; Maternity Cover

The role of the Marketing Executive is to help plan, deliver and evaluate marketing activity that supports our charity’s vision and objectives.

The post-holder will work closely with A&S colleagues to support property marketing and seasonal events; membership recruitment and retention campaigns; brand activity; fundraising campaigns plus commercial marketing support including retail, weddings and F&B.

This is a fixed term maternity cover role for approximately 12 months.

KEY RESPONSIBILITIES

1. Assist Marketing Managers to develop and deliver marketing plans and tactics to increase visitor and member numbers and meet A&S objectives.

2. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activities.

3. Build and maintain strong relationships with A&S colleagues, property teams, regional teams and other directorates to keep up to date with developments, needs and opportunities.

4. Maintain and enhance good working relationships with external partners on promotional activity for properties such as Visit Scotland and Discover Scottish Gardens.

5. Deliver compelling content/promotion of properties in national, regional, and local tourism publications and websites and manage property listing with partners such as Visit Scotland.

6. Support planning and delivery of property event marketing across the season, including Easter, Summer, Halloween and Christmas.

7. Help plan and deliver paid-for marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Commercial etc.)

8. Identify ad hoc opportunities to enhance marketing activity across the marketing team, more widely within A&S and throughout the Trust.

9. Monitor, track and report on results of campaign activity across the Marketing team

The current duties of this job don’t require a criminal records (Disclosure Scotland) check to be carried out.

REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Essential

• A relevant degree or Marketing-specific qualification or equivalent experience.

Experience

Essential

• Knowledge of the complete marketing mix and understanding of marketing planning.

• Understanding of above and below the line marketing tools with an eye to future marketing approaches.

• An understanding of different audiences and how to successfully engage with them.

• Experience of working with marketing agencies/external consultants and writing campaign briefs.

• Good teamwork skills.

• Creative and collaborative.

• A proactive approach with problem solving skills.

• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range of stakeholders.

• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).

• Ability to manage time efficiently and effectively in an environment of changing priorities.

• A current valid driving licence, with the ability and confidence to drive in the UK.