Digital Acquisition Executive

Job Description

Find where you belong!

Are you ready to turn data-driven insights into record-breaking digital results? Do you thrive on optimising campaigns that convert browsers into loyal customers? If so our Digital Acquisition Executive role could be for you.

As Digital Acquisition Executive for Travelodge you’ll maximise the return on investment of digital paid media advertising channels. You’ll assist the Acquisition team to deliver an increase in website bookings, revenue and visits while supporting key hotels and hotel locations identified by the business. You’ll be responsible for the management, optimisation and delivery of digital sales KPIs for at least one digital paid media channel.

You’ll have the opportunity to develop within an organisation where digital channels drive the majority of customer bookings with significant digital investment, and where the digital team has grown rapidly over the past 12 months. This is a great opportunity to work with some of the leading digital agencies, as well as direct contact with key digital partners such as Google, Facebook, and Trip Advisor.

We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleagues’ wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this “Better Me”.

To be successful in this role, you’ll have proven experience managing at least one digital paid media channel (such as display, social or affiliates) and a strong understanding of digital marketing, acquisition/media channel management or ecommerce. You’ll be confident in managing agencies and working collaboratively with in-house teams, with strong communication skills.

You’ll demonstrate strong analytical capability, including experience using reporting and optimisation tools such as Google Analytics, Excel and AI tools, alongside a solid understanding of budgeting, forecasting and channel-specific KPIs. You’ll have a good grasp of digital media best practice and be highly motivated, organised and detail-oriented, comfortable working in a fast-paced, results-driven environment with a clear focus on performance, delivery and optimisation.

• Salary up to £30,000 plus bonus
• Contributory pension scheme
• Hybrid working - a minimum of 60% of your time should be spent in the office and or visiting suppliers
• Single cover private health care
• 50% personal discount for hotel bookings and great friends and family discounts too!
• 25 days holiday + bank holidays, increasing with length of service
• A focus on learning and career development