Marketing Manager

Smart

PA is a leading provider of virtual PA, EA, administration and business automation services. We combine exceptional people with smart technology to help organisations run more efficiently, from ambitious SMBs to global corporates. Our client base is broad and growing, and we’re at an exciting stage where marketing has a real opportunity to accelerate that growth.

This is a role where you will genuinely shape how Smart

PA is seen in the market.

Our Chief Commercial Officer carries overall responsibility for sales and marketing, supported by a small but effective Growth team. We have a freelance content writer who produces strong material, and a BD & Marketing Ops Manager who handles operational activity. What we need now is a Marketing Manager to sit at the centre of this; someone who can own our brand awareness and lead generation strategy, bring creative thinking and commercial rigour, and free the CCO from day‑to‑day marketing execution.

Our clients range from owner‑managed SMBs to large global businesses, and our marketing needs to resonate across that full spectrum. You’ll be responsible for making sure we show up correctly for each audience with the right message, the right channel, the right tone.

Brand and positioning

• Own Smart
  
  PA’s brand voice and ensure consistency across all channels and touchpoints
• Develop and maintain clear messaging tailored to our different client personas, from the time‑pressed SMB founder to the procurement lead at a global enterprise
• Act as the internal guardian of how Smart
  
  PA presents itself, reviewing all external‑facing content before publication

Content strategy and freelancer management

• Own the content calendar and set the strategic direction for what we publish and why
• Brief our freelance content writer with clear, well‑researched briefs that reflect our audience, tone and commercial goals
• Review, edit and approve all content output, ensuring it speaks authentically to each client segment
• Identify content gaps and commission new formats including case studies, thought leadership, email sequences, landing pages, videos
• Ensure we are presenting ourselves in the right way across all channels and formats

Lead generation and campaigns

• Design and execute multi‑channel lead generation campaigns targeting both SMB and corporate prospects
• Plan and manage paid social and search activity, either directly or by briefing specialist resource
• Build and optimise email nurture programmes that move prospects through the funnel
• Work closely with the sales team to ensure marketing activity translates into qualified pipeline

Hub Spot

• Take ownership of Hub Spot as the marketing source of truth — ensuring data is clean, segmented and actionable
• Work with our BD & Marketing Ops Manager to build and manage automated workflows that support lead nurture, follow‑up sequences and lifecycle marketing
• Create and maintain dashboards and reports that give the CCO clear visibility of marketing performance
• Export and analyse data to identify trends, optimise campaigns and inform strategic decisions

Market and competitive intelligence

• Monitor competitor activity on an ongoing basis and maintain a regular competitive landscape summary for the CCO
• Stay current on digital marketing trends relevant to the professional services and virtual services sector
• Identify new channels, formats and audiences that Smart
  
  PA should be considering

Brand awareness and PR

• Identify and pursue opportunities to raise Smart
  
  PA’s profile — awards, speaking slots, media coverage, partnerships
• Work with our BD & Marketing Operations Manager to manage our social media presence with a consistent posting cadence and clear engagement strategy
• Ensure our website accurately reflects our proposition and is kept current

• 3–5 years’ experience in a B2B marketing role, ideally within professional services, SaaS or a similarly client‑focused sector
• Proven experience managing Hub Spot, including building workflows, segmenting lists and reporting on pipeline activity
• Strong understanding of content marketing strategy and the ability to brief and manage external creative resource effectively
• Experience running lead…