Product Marketing Expert - Composable Banking

Company

Avaloq is a wealth management technology provider headquartered in Switzerland with around 2,500 colleagues in 12 countries and more than 170 clients in 35 countries. We serve private banks, wealth managers, investment managers, retail and neo banks using an innovation‑driven approach.

This is a fantastic opportunity for a Product Marketing Expert based in our Edinburgh office. The role leads global product positioning, messaging and go‑to‑market support for the Composable Banking solution, shaping how the product’s value is conveyed to the market and ensuring strong product‑market fit.

• Lead global product positioning and messaging for the Composable Banking solution, ensuring clarity, differentiation and alignment across regions.
• Collaborate with Product, Sales and Marketing on product launch planning and orchestration, including sales enablement activities such as training, competitive positioning and messaging frameworks.
• Support the global go‑to‑market strategy by defining target audiences, value propositions and use‑case‑driven narratives.
• Translate complex technical features into clear, client‑focused business benefits and differentiated product narratives.
• Create and manage high‑impact marketing assets such as pitch decks, brochures, one‑pagers, demos, videos and case studies that articulate product value and showcase innovation.
• Conduct ongoing market and competitor analysis to ensure strong differentiation and provide insights that inform product strategy and roadmap.

• Proven experience in product marketing or product management within fintech, wealth management, banking technology or enterprise SaaS.
• Solid awareness of financial services markets and trends, especially banking and wealth management.
• Proven ability to craft compelling product narratives and simplify technical complexity into business‑oriented messaging.
• Demonstrable experience creating high‑quality sales and marketing collateral with advanced PowerPoint skills.
• Proficient project management skills with the ability to manage multiple initiatives in a fast‑paced environment.

• Experience using AI‑assisted marketing tools, segmentation, content automation or analytics.
• Experience developing product videos and demos.
• Adept at working with designers or agencies to translate information into interactive infographics and data visualization.

Avaloq offers hybrid and flexible working arrangements to support work‑life balance. We pride ourselves on a culture of diversity and inclusion, welcoming all individuals regardless of origin, age, gender identity, sexual orientation or other characteristics.

We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other traits. All candidates are treated fairly with no discriminatory expectations. Speculative CV submissions from recruitment agencies will not be accepted.