Marketing and Communications Co-ordinator

About the Role

The Marketing and Communications Co‑ordinator supports the delivery of integrated marketing and communications activity for The Open University in Scotland, with a primary focus on raising brand and profile, and supporting student recruitment and retention.

The role is responsible for the day‑to‑day co‑ordination, monitoring and maintenance of digital, social media and other communications channels, ensuring content is accurate, timely and aligned with organisational priorities.

Working as part of an integrated Strategy, Marketing and Communications Team at The Open University (OU) in Scotland, you will support campaigns and business objectives by maintaining key channels, monitoring performance, and ensuring effective engagement with prospective and current students, alumni, stakeholders and the wider public, while also carrying out a range of general administrative duties.

Marketing and Communications (Mar Comms) channels monitoring and delivery

• Monitor and maintain OU in Scotland’s social media channels, including creating and posting scheduled content in a timely and accurate manner, responding to comments and enquiries, and escalating issues where appropriate.
• Track performance metrics (e.g. engagement, reach) and contribute to regular reporting by collating data and highlighting key changes.
• Maintain awareness of good practice across digital platforms and apply this to day‑to‑day activity.
• Engage and collaborate with colleagues in the central OU Marketing and Communications to ensure alignment across OU and OU in Scotland comms, content, messaging.

Website and communications channels maintenance

• Update and maintain website content using the content management system, ensuring information is accurate, accessible and up to date.
• Support the maintenance of communications channels, including social media and email newsletters.
• Assist with the preparation and distribution of email communications to support campaigns and stakeholder engagement.

Communications operations

• Manage shared team inboxes, including monitoring enquiries, responding where appropriate, and ensuring timely escalation.
• Support Mar Comms performance monitoring by tracking media/press coverage, web traffic and engagement with other content, and maintaining records to support reporting and evaluation.
• Assist with the co‑ordination of communications activity, including scheduling, tracking actions and supporting campaign delivery.
• Work with colleagues across teams to gather information and ensure communications are accurate and aligned.

Events support

• Support the administration and promotion of events (online and in‑person), including co‑ordinating communications, managing attendee lists and responding to enquiries.
• Support delivery of events e.g. stakeholder receptions, student recruitment events, and degree ceremonies including supporting hosting, plus production of content at those events, such as photography/video/vox pops.
• Contribute to post‑event follow‑up and evaluation.

General support

• Support the delivery of marketing and communications activity aligned to recruitment and retention priorities.
• Assist with administrative processes, including financial procedures such as raising purchase orders and processing invoices.
• Contribute to team meetings by providing updates on activity and highlighting any issues arising from monitored channels.
• Undertake other duties appropriate to the role, including providing cover in colleagues’ absence.

Essential

• Proficiency and confidence using digital tools and systems (e.g. Microsoft Office suite and Hootsuite or similar), with willingness to learn new platforms.
• Experience creating, curating and publishing effective, engaging social media content across a range of channels, in a professional or organisational context (e.g. Facebook, Linked In and You Tube).
• Strong communication skills, with the ability to produce clear and accurate content. Higher English or equivalent qualification or significant writing experience.
• Creative skills, including capacity to support production of graphics, photography and film.
• Ability to work with data (e.g. social media or website…