Brand Content Manager Brand & Product Marketing · Global HQ

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Brand Content Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience. While you'll play a key role in strengthening our presence in the UK, one of the biggest opportunities in this role is accelerating our growth across US social channels, helping us create content that resonates with new audiences while staying true to the Huel brand.

Sitting at the intersection of brand, content and community, you'll own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth. Working closely with Brand Experience & Community, Creative & Performance, and Production, you'll turn insights into content that captures attention, builds community and grows our brand globally. It's a role for someone who can connect strategy to execution, understands how audiences differ across markets, and knows how to adapt content without losing the essence of the brand.

Here's a glimpse of what you'll be involved in:

• Be the driving force behind Huel's organic social presence
  , owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, and support our continued growth in both the UK and US.

• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.

• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.

• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.

• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.

• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day‑to‑day reporting.

• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

Not yet sure if this is the right role for you?  to read a more detailed job description.

• 5+ years in brand, content or creative leadership, with deep, native knowledge of Tik Tok and Instagram. Not someone who “understands social”, someone who lives in it.

• Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.

• Experience creating content for multiple markets, with a strong understanding of what resonates with US audiences. You know that great social isn't one‑size‑fits‑all and can adapt ideas to different audiences without losing the brand.

• Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.

• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel‑ready copy.

• Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience…