Marketing Manager

JOB TITLE: Marketing Effectiveness Manager

LOCATIONS: Leeds, Halifax, Bristol, Chester, or Edinburgh

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness?

We’re looking for a commercially minded, insight‑led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team.

You’ll be responsible for evaluating the impact of our marketing activity across all channels:
Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post‑campaign analysis, and provide actionable insights that help shape future marketing strategies. You’ll partner with one of our customer- and product‑focused Consumer Marketing teams.

You’ll work closely with our analytics, full‑funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators.

You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.

Join us and give us your best and we’ll give you ours. Here, you’ll make a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, amazing work spaces, hybrid working and huge career opportunities—you’ll find them all here.

Proven experience in an analytical marketing role, whether portfolio performance, modelling, or insights.

Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.

Strategic, commercial mindset with passion for data‑driven decision making and the ability to communicate complex ideas with clarity.

Experience of designing and evaluating tests and experiments across channels, post‑campaign analysis and performance, scenario planning and optimisation of marketing investment.

Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies