Editorial Manager

About us Strathberry is one of the most exciting contemporary luxury brands to emerge from the UK in the past decade. Founded in Edinburgh and handcrafted by skilled artisans in the renowned leather workshops of Spain, the brand is defined by its minimalist design language, refined craftsmanship and its signature bar hardware. Loved by global taste makers, celebrities and royalty, Strathberry has cultivated a fast-growing international community drawn to modern elegance, timeless design and exceptional quality.

Driven by an entrepreneurial spirit and a strong pace of growth, the brand has built a significant direct-to-consumer business and is stocked in leading global retailers including Selfridges, Liberty, Nordstrom and Neiman Marcus. The retail footprint continues to expand with flagship stores in London and Edinburgh, supported by a new in-house atelier that brings craft, sampling and repair together in one creative space.

This investment in infrastructure, talent and product innovation positions Strathberry for its next chapter of global scale. Joining Strathberry means becoming part of a dynamic, ambitious and design-led business at a pivotal moment in its evolution. This is an opportunity to contribute to a brand with a clear identity, strong momentum and a bold ambition to reimagine contemporary luxury on an international stage.

The Role Reporting to the Brand Director, Strathberry is looking for an Editorial Manager to define, develop and embed the brand’s voice across all touchpoints. This is a pivotal role responsible for shaping how the brand communicates, ensuring a consistent, elevated and emotionally resonant narrative across campaigns, product, and channels. You will own the end-to-end development of brand storytelling, from defining seasonal narratives and key messages, through to writing and overseeing all copy output.

You will also lead the creation of repeatable content franchises that extend the brand world beyond campaigns and build deeper engagement with our audience. Sitting at the intersection of Brand, Marketing and E-commerce, this role connects creative intent with commercial output, ensuring a clear and consistent narrative across every touchpoint. As the brand grows, there is significant scope to evolve this role into a broader editorial function.

Please note:

This is a full-time, permanent position based in Edinburgh or London. We are currently operating a hybrid working approach with a minimum of 3 fixed days required each week working from our beautiful Edinburgh or London offices.

• Brand Voice & Copywriting Own and define Strathberry’s tone of voice across all channels, ensuring clarity, consistency and distinctiveness
• Own all core brand and customer-facing copy across every touchpoint, from campaign and product through to site pages, editorial features and brand communications
• Write and oversee all brand copy, setting the standard for clarity, consistency and distinctiveness across the business, including:
  Campaign messaging and narratives;
  Homepage and site content;
  Product descriptions (PDP);
  Editorial features and blog content;
  Email copy;
  Social (organic and paid);
  Press releases, lookbooks and wholesale materials
• Act as the final editorial sign-off for all written output across the business
• Evolve and maintain tone of voice guidelines, ensuring they remain aligned with the brand’s positioning and direction
• Define and evolve tone of voice principles across all customer interactions, including clienteling and customer service communication
• Act as the central authority on all brand messaging, ensuring consistency and quality across every customer touchpoint
• Narrative & Content Strategy Shape and translate seasonal campaigns and product launches into clear, compelling narrative frameworks
• Define key messages and storytelling hierarchy across all channels
• Ensure alignment between Brand, Marketing and E-commerce, so all content reflects a cohesive point of view
• Work closely with the Brand Director and Senior Global Marketing Manager to embed storytelling within the wider brand and commercial strategy
• Content Franchises & Editorial Define, develop and…