Marketing Communications Manager

Join us as a Marketing Communications Manager where you’ll be responsible for planning, developing and delivering end to end marketing communication campaigns that support strategic commercial objectives, meet customer needs and strengthen the Tesco Bank brand.

You will combine customer insight, market understanding and performance data to lead the end-to-end planning of campaigns working closely with internal stakeholders and external agency partners to ensure campaigns are delivered effectively and drive measurable business outcomes.

As the Marketing Communications Manager for one of our banking products, you’ll face into our newly established single value stream, to bring the marketing perspective into our agile framework, guiding cross functional teams and championing customer-first thinking from the outset across key projects.

As part of the role, you will manage the full campaign lifecycle, including briefing, planning, creative development, approvals, execution, performance reporting and optimisation.

You’ll use your creative edge to champion our brand, ensuring creative excellence across campaigns that consistently align to brand standards, customer need and strategic outcomes. You’ll make sure marketing activity complies with all regulatory, legal, risk and governance requirements, maintaining robust controls and adhering to all internal policies and processes. You will also oversee budgets and performance, ensuring campaigns deliver against targets and provide measurable business impact.

• Great experience planning, delivering and optimising integrated multi-channel marketing campaigns
• Expertise across digital marketing channels, including campaign planning, execution optimisation and measurement
• Demonstrable experience of using customer, campaign and market insights to inform marketing strategy and campaign planning
• Solid understanding of marketing governance, risk and control frameworks and regulatory and compliance requirements
• Experience working with Agile ways of working
• Proven ability to influence and manage relationships with a broad range of stakeholders, including business decision makers, cross functional teams and external agencies

Some other highly valued skills may include:

• Previous marketing experience across campaign planning, execution, and performance management
• Experience with in retail banking, financial services or another highly regulated industry
• Knowledge of customer acquisition, engagement and retention strategies within retail banking or other financial services
• An understanding of customer outcome focused regulation and Consumer Duty principles

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in either Glasgow or Edinburgh.

#Tescobankretained

To develop and implement marketing strategies to promote brand, products, and services across various markets

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimise marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/…