Marketing Manager (12-month fixed term contract

Brodies LLP is a prominent UK law firm headquartered in Scotland, that provides expert advice to UK and international clients.

We have the capability and expertise to deliver mandates with global reach, uniting specialist perspectives from across our firm to offer bespoke legal solutions and advice, resulting in impactful outcomes for our clients.

With offices in London, Leeds, and throughout Scotland, we are dedicated to driving innovation in the legal sector, leveraging new technologies and forward-thinking strategies to deliver exceptional value and efficiency for our clients.

Our contract with our people underlines our commitment to fostering a supportive and inclusive work environment, prioritising the wellbeing and development of our colleagues to ensure they thrive both personally and professionally.

We are also deeply committed to making a positive impact in the communities in which we live and work. Through our pro bono work, charitable activities, and initiatives that promote diversity and inclusion, we strive to contribute meaningfully to society.

Marketing Manager (12-month fixed term contract)

Head of Marketing

As a pivotal member of our marketing team, the Marketing Manager will play an important role in executing the firm's marketing plans, working closely with colleagues to translate strategic objectives into effective operational delivery. Responsible for supporting the delivery of the firm's marketing strategy across the website, marketing technology, and data-driven initiatives, this role helps to strengthen the firm's market position, enhance client engagement, and contribute to measurable commercial outcomes.

The position is varied and fast-paced, requiring effective workload management and close collaboration with colleagues and external suppliers to deliver marketing projects on time and within budget. The ideal candidate will be confident, organised and capable of building strong working relationships with colleagues across the firm.

This is a hybrid position, based in Edinburgh or Glasgow, with travel to Aberdeen, Leeds and Inverness on occasion.

Digital marketing and content strategy

• Support the development and execution of the firm's digital marketing strategy, encompassing the website, CRM, SEO, GEO, and firm campaigns.
• Own the website roadmap, defining priorities for development, enhancement, and content improvements in line with the firm's brand, strategic objectives and user needs.
• Work closely with the firm's external web agency to deliver against the roadmap, briefing projects, reviewing deliverables, monitoring timelines, and ensuring quality and value for money.
• Drive ongoing website performance optimisation, using analytics, user behaviour data and insights to identify areas for improvement and measure the impact of changes.
• Coordinate the creation of high-quality, commercially relevant content that enhances the firm's profile and supports its business development objectives.
• Monitor and report on broader digital performance metrics, using data-led insights to refine campaigns and maximise return on investment.
• Provide input to firm marketing campaigns as required.
• Research and integrate new technologies and AI, digital trends and platforms to refine our approach.

Marketing technology and CRM

• Drive forward the firm's CRM strategy and set the direction for adoption across the firm. Work with the CRM Coordinator to oversee data quality and the use of CRM intelligence - embedding the system into everyday workflows, and providing the training, demonstrations, and one-to-one support that build capability and reinforce the importance of consistent, high-quality data.
• Play a pivotal role in advancing the firm's CRM strategy, working closely with Business Development, IT and legal colleagues to drive adoption and maximise the value of CRM across the firm.
• Work with the CRM Coordinator to strengthen CRM capability, data quality and the effective use of client and relationship intelligence, embedding CRM into day-to-day workflows through training, continued development and tailored support.
• Drive a culture of best practice by steering the…