Marketing & Communications Manager

Scottish Historic Buildings Trust (SHBT) is Scotland’s national building preservation charity, saving significant historic buildings at risk and giving them a sustainable future in their communities. We have restored over 40 buildings and raised more than £40 million, and in 2028 we reach our 50th anniversary. The Marketing & Communications Manager is pivotal in promoting our charitable mission, telling the story of our restoration projects, and building the audiences and public profile that our work depends on.

Our commercial activities, including weddings, events and venue hire, sustain that preservation work. Reporting to the Director and Head of Operations of SHBT, working with project managers, internal stakeholders and SHBT Trustees, you will lead communications and audience development for the Trust and its projects. This is an ideal role for a proven storyteller, communicator and marketer with experience in heritage and culture, who wants to shape how a national charity is understood, turning complex architectural and historical context into clear and effective communications campaigns that drive SHBT towards its key objectives and support for its projects across Scotland.

• Marketing Management and delivery of SHBT’s digital presence, ensuring our values and brand identity are communicated clearly and consistently
• Build and deliver a rich content and editorial calendar, including blog posts and newsletters, in coordination with the events, projects and properties teams
• Commission and manage film and video content, briefing filmmakers and freelancers, guiding scripts and edits, and publishing across our channels
• Design and produce promotional material for our buildings, weddings and events, including brochures, leaflets and print, working in Canva or similar and briefing designers on larger pieces
• Monitor and measure the reach and impact of our activity, collating analytics and producing reports for senior management team meetings, fundraising documents and Board meetings, ensuring GDPR compliance
• Brief and work alongside retained specialists on website, design and campaign work, making sure content is supplied in good time

• Develop, manage and implement the communications strategy for key projects, activities and events, in coordination with the project managers
• Drive engagement on social media through content appropriate to each network, growing our reach and building relationships with the audiences that matter to us
• Drive media relations through media releases and arranging interviews with relevant outlets and partners
• Promote the Director of SHBT as an authority on the work of the Trust as a building preservation trust, and as an expert in the field of regeneration, across television, radio, print, social media and blogs

• Work with the Development & Engagement Officer to develop and deliver online fundraising campaigns
• Represent SHBT and reach new audiences through networking and attendance at key events on behalf of the Trust
• Create and distribute listings for our knowledge and engagement events, including lectures, conferences and supporters’ events, and promote these to deliver capacity audiences
• Evaluate campaign performance and identify opportunities to improve

• Facilitate the Marketing Working Group of staff and trustees, taking minutes and providing quarterly reports for the group and for Board meetings
• Manage marketing administration, including image permissions and licensing
• Manage the marketing budget, tracking spend across campaigns, design, print and film, and reporting on it to the senior management team
• Support fundraising, projects and engagement work where marketing and promotion can help

• Proven experience in marketing and communications, ideally in the heritage, culture or charity sector
• Excellent written communication, with the ability to write accurately and at pace for audiences ranging from funders and trustees to press and the public
• Strong working knowledge of digital communications, including social media and email marketing
• Experience of creating communications material, including…