Social Media Manager

The Union is a fast-paced agency working with an exciting and diverse portfolio of clients, including tourism, food and drink, construction, government, retail brands and finance. Our team reflects this diversity, bringing together talented creative teams, strategist, designers, developers, experiential specialists, production and dedicated account management.

We pride ourselves on the ideas we create, how we service our clients and the team we have built here at Union House.

Company

Union

Job type

Full-time

Location

Edinburgh, office-first hybrid

We're seeking a creative and strategic Social Media Manager to own social media for our clients, from strategy through to publishing and reporting. This role is ideal for someone who is passionate about building engaged communities, has a sharp eye for great content, and understands how social fits within a wider brand and campaign strategy. You'll work across a portfolio of clients - developing social strategies, planning content calendars, creating content, as well as publishing, reporting and optimising it.

You'll take on significant responsibility, work closely with our creative department, and play a key role in spotting and growing opportunities with both existing and new clients. You’ll report into a Senior Creative within our Creative Department.

• Social strategy - develop bespoke social media strategies for each client, defining objectives, target audiences, tone of voice, platform choices, and content pillars.
• Content calendar planning - build and manage content calendars across all clients, balancing always-on content with campaign and seasonal activity.
• Content creation - create engaging, on-brand content - copy, graphics, and video - tailored to each platform and client, working closely with the creative team where needed.
• Publishing - schedule and publish content across social channels.
• Optimisation - track content and channel performance, testing formats and approaches to continuously improve engagement, reach and conversions.
• Media planning - plan organic and paid social media activity to support client objectives, ensuring channels and budgets are used effectively.
• Multi-client Ownership - run social media for several clients at once, prioritising effectively and adapting strategy and tone for each brand.
• Growth and opportunity spotting - identify opportunities to grow social media activity with existing clients, and contribute social expertise to new business pitches.
• Analysis and reporting - monitor performance using native platform analytics and reporting tools. Analyse data to identify trends and insights, and create clear, meaningful reports for clients and internal teams.
• Trendspotting - stay on top of platform updates, emerging formats, and social trends, bringing fresh ideas to clients ahead of the curve.
• Client Interaction - communicate confidently with clients, presenting strategies, content plans, and performance reports.
• Collaboration - work closely with the creative department and wider internal teams (strategy, account management, creative) to ensure social activity is integrated with broader client campaigns.
• Process management - maintain clear documentation of project progress, including status reports and contact reports.

• Experience:
  
  2-3 years of hands‑on experience managing social media, ideally across multiple brands or clients. Experience gained agency‑side or client‑side is valuable.
• Technical skills:
  • Confident creating content for and publishing across major platforms (Instagram, Facebook, Tik Tok, Linked In, Pinterest).
  • Familiar with social media scheduling, listening and analytics tools.
  • Comfortable using design and content creation tools (e.g. Adobe Creative Suite, Premier, or similar).
  • Willi…