Social Media Manager

About The Role

Humanitarian Operations is looking for a creative, proactive and hands‑on Social Media Manager to lead the organisation’s social media presence and help bring its projects, people and impact to a much wider audience.

Humanitarian Operations is looking for a creative, proactive and hands‑on Social Media Manager to lead the organisation’s social media presence and help bring its projects, people and impact to a much wider audience.

This role is ideal for someone who can take an idea from concept to completion: developing creative concepts, planning production, filming, editing, publishing content and using performance data to improve future campaigns.

We are looking for someone who understands how to make people stop scrolling while communicating humanitarian work with sensitivity, clarity and purpose.

• Develop and manage social media strategies across Tik Tok, Instagram, You Tube Shorts, Facebook and other relevant platforms.
• Generate creative ideas and develop recurring social formats.
• Plan and manage content calendars, campaigns, shoots and production schedules.
• Write hooks, scripts, captions and creative briefs.
• Film and edit short-form video content.
• Repurpose long-form footage and existing production material into engaging social‑first content.
• Create behind‑the‑scenes, educational, interview, storytelling and project‑focused content.
• Work with and direct UGC creators.
• Produce UGC‑style advertising and organic social content.
• Appear on camera when required as a presenter or personality.
• Manage content from initial concept through to final publication.
• Monitor performance and use insights to improve future content.
• Analyse metrics including watch time, engagement, click‑through rate, CPC, CPA, conversions and audience growth.
• Ensure all content reflects Humanitarian Operations’ values and communicates sensitive subjects responsibly.
• Work closely with internal teams, project staff, production teams and external contributors.

You are a hands‑on social media professional who enjoys creating content rather than simply managing a content calendar. You are comfortable developing ideas, organising production, filming, editing, publishing and analysing results.

You understand what makes people stop scrolling and know that content needs to be adapted for each platform. You are creative, commercially aware, organised and confident working independently.

• Developing creative concepts from an initial idea.
• Writing strong hooks and scripts.
• Filming and editing short‑form content.
• Managing multiple projects and deadlines.
• Working with creators and directing UGC.
• Appearing on camera when needed.
• Turning real stories and project updates into engaging content.
• Using data to test, learn and improve.
• Working sensitively with humanitarian and disaster‑relief stories.
• Finding the balance between informative, emotional, entertaining and respectful content.

• Experience managing social media accounts for brands, organisations, entertainment companies or businesses.
• Strong understanding of Tik Tok, Instagram, You Tube Shorts and Facebook.
• Experience creating short‑form video content.
• Experience with filming and editing.
• Experience developing content strategies and managing content calendars.
• Strong copywriting and storytelling skills.
• Experience analysing social media performance.
• Excellent organisational and project‑management skills.
• Confidence working independently and taking ownership of projects.
• A strong understanding of what makes content engaging and shareable.

• Experience working with humanitarian, charity or disaster‑relief organisations.
• Experience working with entertainment brands,…