Edinburgh Field Marketing Executive; Sport & Lifestyle

THE ROLE & RESPONSIBILITIES

Reports to: Field Marketing Manager (Sport & Lifestyle)

Field Marketing Manager (Sport & Lifestyle), Scotland & NI Trade Activation Lead, Edinburgh / Glasgow / Newcastle / Belfast Trade Activation Executive, Head of Festivals & Partnerships

trade customers, suppliers of branded assets for events, brand partners

1. Field marketing is about tapping into consumer niches where our product is perfectly suited, and providing memorable experiences for consumers in those key occasions. It is therefore of paramount importance that you have an intricate understanding of our consumers; how they socialise, where they live, where they drink, how they meet people, their hobbies and interests, brands they interact with etc.

In this role you will be responsible for immersing yourself within the Sport & Lifestyle communities in Edinburgh, Glasgow, Newcastle and Belfast.
2. Leading the charge on showing up meaningfully in those places and occasions to sample consumers and ensure the product experience is memorable and experiential (e.g. sampling beers at run clubs, gym openings, fitness events etc)
3. Build relationships with influential brand advocates within the Sport & Lifestyle communities who have a strong digital footprint, and want to authentically share their love for JUBEL with their following
4. Build relationships with brand partners in the Sport & Lifestyle communities in order to develop a strong calendar of brand partnerships throughout the year.
5. Work closely with our Field Marketing Manager to ensure activations are off-piste, word of mouth worthy, and geared towards generating as much noise across our digital platforms as possible.
6. Taking end to end holistic responsibility for the effective and efficient delivery of activations and brand partnership events (i.e. relationship, organisation, logistics, execution)
7. Work with our Trade Activation team to identify field marketing opportunities in our key on-trade regions across Scotland and NI (Edinburgh, Glasgow, Newcastle and Belfast)

This is not an exhaustive list of duties and is subject to review in agreement with the post holder.

Qualification: strong academic track record with some brand ambassador or field marketing / brand activation experience

Behaviour: someone who shares and displays the JUBEL culture:

our five values aren’t just words on a wall. They are the attitudes, behaviours and skills we value in our team to influence who gets hired, promoted, or let go. We embrace diverse personalities and working styles, but every team member lives and breathes our five values:

1. Thirsty: outstanding delivery through an insatiable drive, work ethic, and external competitiveness - want it

2. Action Oriented: working at race pace with a positive and open mind towards everything, doing beats talking

3. Sustainable: operating in a way so that our planet, relationships, sales and energy levels are all built to last

4. Off-Piste: safe = risky. Bold and brave approach with smart risks and no fear of failure

5. Curious: strong and broad appetite to learn - ask questions, be humble, embrace feedback

We believe the best perk we can offer people is a team of great people to work with who are equally motivated, passionate and driven.

People who take real responsibility are rare - self-starting, motivated, disciplined, proactive, not letting anything slip through the net, and working as hard on their own as they do in front of others. We hire for real responsibility so we can have true autonomy. You are treated like an adult and trusted, so you won’t be asked where you…