Head of Marketing Operations

• As Head of Marketing Operations, you will help bring this purpose to life by building the foundations that support growth, stronger adviser relationships and better outcomes for clients while investing in your tomorrow
• Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy
• The team combines deep industry knowledge with modern B2B marketing practices to strengthen adviser engagement, support commercial growth and deliver measurable impact. Working collaboratively across Marketing, Data, Technology, CRM and Sales, the team plays a key role in helping enable our clients to be better investors
• You will lead the marketing operations roadmap across marketing technology, data, automation, reporting and campaign operations while managing a small team and influencing a broad network of stakeholders
• Working within an established technology and CRM environment, you will build practical solutions that improve efficiency, targeting and commercial insight. This role offers the opportunity to shape how marketing operates across Aberdeen Adviser and develop capabilities that support long-term growth
• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution
• Translate marketing strategy into practical system, data, process and reporting
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement
• Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation

• Salary sacrifice pension arrangement
• Private health insurance
• Life Assurance
• 40 days holiday if you work full time
• Dental insurance
• Health assessments
• Critical illness cover
• Will writing
• Power of attorney
• Financial Guidance and Advice
• Holiday buy
• Discounted gym memberships
• Cycle to work
• Interest free season ticket loan
• Electric car lease scheme
• Travel insurance
• Personal accident insurance
• Share Plans
• Give As You Earn (GAYE)
• Volunteering
• Long service awards
• Subscription to Interactive Investor
• Subscription to Finimize
• Employee Assistance Programme (EAP)
• Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
• Employee discount site
• Discounted parking

This is a high-impact leadership opportunity for a hands-on marketing operations professional who enjoys turning strategy into scalable execution

Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience

Strong marketing operations experience within a B2B environment

Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance Experience improving marketing operations within established or scaling organisations with shared ownership across teams

Use of AI, automation or low-code tools to improve operational efficiency

Ability to translate commercial goals into practical data, process, audience and reporting solutions

Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platformA collaborative and delivery-focused approach with strong problem-solving capability

Experience connecting marketing engagement data with behavioural or commercial outcomes

Financial services, wealth management, fintech, SaaS or another regulated B2B sector experience

Working with agencies, consultants or technology partners