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Content Writer

Job in Edinburgh, City of Edinburgh Area, EH1, Scotland, UK
Listing for: Self Money Care
Full Time position
Listed on 2026-09-25
Job specializations:
  • Marketing / Advertising / PR
    Content Writer / Copywriter
Job Description & How to Apply Below

6 month Fixed term opportunity

The Content Creator’s responsibilities span instructional design, content strategy, narrative development, brand alignment, cross-functional collaboration, and learner impact. You translate complex client inputs into clear, compelling learning and enablement content that is accurate, usable, and genuinely valuable for the audience.

Content Strategy & Narrative Development
  • Translate complex client narratives, products, and use cases into engaging, learner-friendly stories and content structures.
  • Take complex briefs and ask sharp, practical questions to clarify:
    • Audience and context of use
    • Asset-level goals vs programme-level goals
    • Desired behaviour change or business impact
    • Tone, constraints, and success measures
  • Propose smart formats and approaches to communicate content clearly (e.g., scenario-based learning, modular job aids, decision trees, talk tracks, demos, cheat sheets).
  • Build narrative flow that keeps the audience oriented, motivated, and able to act.
Instructional Design & Learning Content Development
  • Create a wide range of content types, including:
    • Sales and training slide decks
    • Learning assets (info sheets, demo guides, job aids)
    • Sales enablement playbooks and toolkits
    • E-learning scripts or module-ready content
    • Video scripts, storyboards, and narration copy
    • Infographics and visual learning content (in collaboration with design)
    • Developer or technical enablement assets such as guides, integration playbooks, technical onboarding materials, and demo flows for technical products or platforms
  • Apply adult learning principles where relevant (clarity, relevance, practice, feedback, reinforcement).
  • Write with precision and usability: the output should be immediately usable by the intended audience without additional explanation.
Co-working with AI (required)

You should be proficient and confident using AI tools as part of your workflow — to increase speed, sharpen thinking, and improve quality (without outsourcing judgement).

  • Use AI to accelerate outlining, drafting, iteration, summarisation, and content versioning.
  • Validate all AI-assisted outputs for accuracy, tone, inclusivity, and brand alignment.
  • Use AI to stress-test clarity (e.g., “what would a first-time learner misunderstand?”) and strengthen examples, knowledge checks, or scenario realism.
  • Maintain confidentiality and follow project guidance on what can and cannot be shared with AI tools.
Subject Matter Translation (Enterprise / B2B)
  • Transform technical product information into solution-focused content that supports sales conversations, customer confidence, and real-world application.
  • Synthesise dense source material into crisp, high-value content with a clear through line.
  • Where needed, create realistic scenarios that reflect customer contexts, objections, or decision points — without inventing unsupported claims.
Brand Alignment & Messaging
  • Deliver content that adheres strictly to client brand guidelines, tone, and voice.
  • Maintain consistency across assets (terminology, formatting, naming conventions, and narrative).
  • Produce concise outputs that meet runtime or consumption goals (e.g., “under X minutes”, “one-page job aid”, “5-slide talk track”), without losing meaning.
Collaboration & Ways of Working
  • Attend briefing and project meetings as needed to gather context and confirm direction.
  • Collaborate effectively with the project POC, learning/design partners, and wider delivery team.
  • Proactively flag ambiguity, missing inputs, or risks early — with proposed solutions, not just problems.
  • Work smoothly across Google Workspace and shared documentation workflows (Docs, Slides, Drive).
Feedback Integration & Quality Control
  • Receive and incorporate feedback constructively, quickly, and accurately.
  • Maintain high standards of accuracy,…
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