Interim Head of Marketing - Channel Islands

Hand Picked Hotels

Bring our island hotels to life through inspired, commercially focused marketing

Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today remains a family-owned group with 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel enjoys an extraordinary location from Scotland to the Channel Islands, with views spanning countryside, beaches and woodland.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. While each property is individual, all share our values of family, individuality, community and care, together with a commitment to aiming higher and delighting guests with memorable experiences.

Hand Picked Hotels is committed to protecting the environment for a sustainable future, and all our hotels have received Green Tourism accreditation in recognition of progress in reducing energy use and waste, supporting biodiversity and sourcing responsibly.

We're looking for an exceptional Head of Marketing to lead the marketing strategy for our Channel Islands Division, inspiring demand and strengthening the profile of our distinctive island hotels, restaurants, bars, spas, health clubs and event spaces. This is an exciting opportunity to combine strategic leadership with hands‑on delivery, creating campaigns and partnerships that engage guests, celebrate the destination and translate creativity into measurable commercial growth.

Reporting to the Commercial Marketing Director, you'll work closely with our Channel Islands Hotel General Managers and Group Commercial Marketing team to develop and deliver an integrated divisional marketing strategy aligned with our brand and wider commercial objectives. You'll lead and deliver activity across campaigns, digital, social media, CRM, PR, partnerships and local destination marketing, using insight and performance data to grow revenue and guest engagement across every part of the hotel experience.

• Create annual and quarterly marketing plans aligned with revenue, guest and brand objectives.
• Deliver integrated campaigns across the most effective channels for each hotel and audience.
• Lead the divisional events calendar and bring core Group seasonal campaigns to life locally.
• Manage the marketing budget, prioritising investment against agreed goals and measurable return.

• Develop creative campaigns that strengthen awareness and the Division's strategic positioning.
• Create local and destination partnerships that build reach, relevance and commercial opportunity.
• Develop propositions that position our hotels as leading destinations for weddings, meetings and events.
• Drive demand for restaurants, bars, spa experiences and health club membership in local markets.
• Supply engaging stories, imagery and themes for Group content and magazine activity.

• Work with digital teams and agencies to improve SEO, paid media, qualified traffic and conversion.
• Ensure every Channel Islands hotel and outlet is represented accurately and compellingly online.
• Use CRM and loyalty insight to grow consented audiences across stays, dining, wellness and events.
• Lead the divisional social media plan, ensuring content is engaging, consistent and brand aligned.

• Partner with General Managers and commercial and operational…