EMEA Content Manager - Nutrition

A leading international healthcare and consumer-focused organisation is seeking an experienced and forward-thinking EMEA Content Manager to help shape and scale commercial content capabilities across the region.

This role will be responsible for developing and executing high-impact content strategies that drive awareness, engagement, and conversion across multiple customer journeys throughout EMEA.

Working closely with regional marketing, digital, eCommerce, retail, insights, and global teams, you will create innovative, insight-led content that is locally relevant and aligned with commercial objectives.

This position is ideal for a digitally savvy content professional who thrives in a complex, matrixed environment and enjoys driving measurable business impact through content.

• Lead content strategy and planning across EMEA business priorities.
• Develop audience-centric content journeys and support localisation across regional markets.
• Partner with Brand, Media, CRM, Retail and eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed and optimised across key customer touchpoints.
• Drive content quality, governance, performance and scalability through best-practice frameworks and agency management.
• Leverage SEO, analytics, AI tools and audience insights to continuously improve content effectiveness.

• Partner with global, regional and local stakeholders across Marketing, Digital, CRM, eCommerce, Retail, Insights and IT functions.
• Collaborate with local market teams and external agencies to ensure successful localisation and execution.
• Use customer, market and performance insights to optimise content strategies and improve business outcomes.

The successful candidate will play a key role in:

• Driving the adoption of AI-enabled content creation and optimisation tools.
• Enhancing content performance through data analysis, testing and measurement.
• Building content capabilities and best-practice frameworks across EMEA.
• Improving content operations, governance and localisation processes to increase efficiency and scalability.

• Significant experience in content marketing, content strategy, digital marketing or related disciplines.
• Experience with in healthcare, consumer health, nutrition, FMCG, life sciences or another regulated industry.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media and social channels.
• Strong understanding of SEO, content performance measurement, audience insights and digital analytics.
• Experience working within matrix organisations across multiple countries and stakeholder groups.
• Strong stakeholder management, communication and project leadership skills.
• Experience with content management systems (CMS), analytics platforms, content operations and AI-enabled content tools.

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent professional experience.
• Additional qualifications in digital marketing, content strategy, customer experience or related disciplines would be advantageous.

• Opportunity to shape content strategy across a diverse EMEA region.
• Exposure to high-profile digital transformation and commercial initiatives.
• Collaboration with international stakeholders in a fast-paced environment.
• Professional development within a global organisation focused on innovation, growth and customer engagement.

• Location: United Kingdom (Hybrid)
• Region: EMEA
• Function: Marketing / Digital Content
• Travel: Approximately 25% across the EMEA region

Further details regarding the organisation will be shared during the recruitment process.

• Content Marketing
• Content Strategy
• Digital Marketing
• SEO
• CRM
• eCommerce
• Consumer Marketing
• Brand Marketing
• Marketing Communications
• Content Development
• Audience Engagement
• Customer Journey Mapping
• Digital Transformation
• Marketing Analytics
• Data Analytics
• Content Management Systems (CMS)
• Retail Media
• Social Media Marketing
• Stakeholder Management
• Project Management
• Localisation
• AI Tools
• Marketing Technology (Mar Tech)
• Multi-Market Marketing
• EMEA Marketing
• Campaign Management
• Customer Experience