Brand Growth Lead

Brand: Feragaia (Scotland’s 0.0% ABV Spirit)

Reports to: Head of Marketing

Location: Can be based at one of our office locations 5 days a week:
Edinburgh (Haymarket Office) / Isle of Raasay (Distillery ) / London (Farringdon Office)

Salary: Competitive, dependent on experience

We are looking for an ambitious, digital-first Brand Growth Lead with a proven instinct for online storytelling, social execution, and digital campaigns.

Working on Feragaia, Scotland’s 0.0% ABV Spirit, you will be the driving force behind growing the Feragaia brand. You will be responsible for executing online customer recruitment and retention campaigns, in addition to contributing to the annual brand plan together with the Head of Marketing.

• Drive significant brand growth through successful customer recruitment and customer retention campaigns
• Maintain consistency in brand visual identity, tone of voice and creative.
• Take the annual marketing plan for Feragaia and ensure campaigns, seasonal pushes, and events are executed seamlessly on time across all channels.
• Draft engaging copy for newsletters, website, social captions, and stockist updates in Feragaia's brand voice.
• Own the social media posting calendar, channel management, and community engagement. Implement active strategies to grow organic reach, follower bases, and brand advocacy.
• Asset creation for online paid ads, in particular meta.
• Utilise design tools to produce brand assets (e.g. Adobe, Canva, Claude Design)

• A Bias for Action:
  An energetic, hands-on executor who loves managing timelines, organising event logistics, and bringing brand plans to life.
• Strong Copywriting
  
  Skills:
  
  Ability to adapt tone of voice quickly for social media captions, consumer emails, and trade collateral.
• Track Record in Growing Active Customers:
  Proven experience planning content calendars, managing daily channel posting, and executing strategies that build engaged digital communities.
• High Attention to Detail:
  Meticulous approach to scheduling posts, managing POS, and campaign launch checklists.
• Design & Content Creation
  
  Skills:
  
  Capturing and adapting content quickly.
• Experience of using AI tools and creating AI-led workflows and processes.
• Autonomy &
  
  Collaboration:
  
  Ability to manage your own workload in a fast-paced environment while working seamlessly alongside design, digital, and sales teams.
• Curious & Analytical Mindset:
  Endlessly inquisitive, proactive, and driven by data insights.

• 1–3 years of experience in social media management, digital content creation, or brand marketing coordination within the drinks, FMCG, luxury, or lifestyle sectors.
• Strong capabilities in short-form video capture, editing, and social creative production.
• Practical experience managing publishing tools (e.g., Meta Business Suite) and email marketing platforms (e.g., Klaviyo).
• Demonstrated use of AI tools to optimise day-to-day creative and operational workflows.
• Excellent written and verbal communication skills across internal and external stakeholder.

• Internal:
  Head of Marketing, Creative & Design Lead, Head of DTC, Ecommerce Manager, UK Sales Manager, Operations, and distillery teams.
• External:
  Social media communities, digital creators/influencers, hospitality stockists, UK retail partners, event organisers, brand ambassadors, and agency partners.
• Competitive Salary based on experience.
• 20 Working Days per annum, plus eight (8) statutory public holidays as notified to the Employee from time to time. An additional 1 day’s holiday will be accrued for every full year’s service up to a maximum of 7 additional days holiday.
• An employee discount on Isle of Raasay products and…