Senior Director Product Marketing

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3600 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people.

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

HiBob is entering an important next stage of growth. As we evolve from a leading HCM platform into a broader People Platform built for the AI era, our product portfolio, buyer landscape and go-to-market complexity are expanding with us.
We’re looking for a Senior Director of Product Marketing to lead and evolve Product Marketing for this next chapter.

This is a senior, high-impact leadership role at the intersection of Product, Technology, Marketing and Revenue. You’ll lead a team spanning product, innovation and portfolio marketing; shape how HiBob brings major new innovations to market; own how our platform and portfolio come together into a differentiated story; and ensure market and customer insight meaningfully influences what we build.
Just as importantly, you’ll help design what Product Marketing needs to become as HiBob scales toward its next stage of growth. That means evolving our operating model, raising the bar for how we launch and commercialize products, and building the systems and disciplines required to operate effectively across a growing global, multi-product business.

We’re looking for a seasoned Product Marketing leader who is equally comfortable in a product strategy discussion with senior technology leaders, shaping a company-level narrative, coaching a team, or getting hands-on to solve a difficult positioning or go-to-market problem. What we’re looking for

• 10+ years of experience in B2B SaaS marketing, with significant depth in Product Marketing and at least 5 years leading high-performing teams.
• A proven Product Marketing leader who has operated at Senior Director, VP or equivalent scope, ideally within a complex, multi-product SaaS or platform business.
• Experience helping a high-growth company scale toward late-stage, IPO or public-company maturity, with an understanding of the rigor, clarity and operating discipline that journey requires.
• Deep expertise across the Product Marketing craft: market and customer insight, positioning and messaging, product launches, portfolio strategy, competitive differentiation, commercialization and sales enablement.
• A strong track record of partnering with Product and Technology executives and influencing product strategy and roadmap decisions—not simply marketing what has already been built.
• Experience marketing a platform or multi-product portfolio and creating a coherent story across individual products, solutions, buyers and use cases.
• Strong commercial instincts and a demonstrated ability to connect Product Marketing priorities to pipeline, revenue, adoption and customer growth.
• Experience designing or scaling Product Marketing organizations, processes and operating models through periods of significant company and portfolio growth.
• Exceptional executive…