Senior Marketing Manager; Retail

Position: Senior Marketing Manager (Retail)
CAN YOU TAKE US FROM THE BOARDROOM TO TIKTOK?

Senior Marketing Manager (Retail)

Edinburgh | £55,000–£60,000 + Benefits

Can you present confidently to Directors in the boardroom one minute, then get in front of the camera creating Tik Tok content the next?

We're looking for a commercially driven, creative marketing professional to lead the marketing function of an established and successful Scottish multi-site retail business.

This is no ordinary marketing role. You'll combine strategy, social media, content creation and hands-on retail marketing, with the opportunity to shape the brand and make a real impact on business growth.

THE ROLE

* Lead and deliver the marketing strategy, driving brand awareness, footfall and sales.

* Own social media across Tik Tok, Instagram and Facebook, creating engaging content and confidently featuring in videos.

* Present marketing plans, budgets and performance to Directors, influencing decisions at boardroom level.

* Work alongside store teams to maximise local marketing opportunities and improve customer experience.

* Spend time working alongside retail teams, identifying opportunities to improve footfall, sales and the customer experience.

* Identify opportunities to attract new customers, particularly from China, Asia and other international markets.

* Use customer insight and commercial data to measure success and identify growth opportunities.

ABOUT YOU

You'll be a confident, hands-on marketing professional who can move comfortably between strategy, creativity and practical delivery.

You'll ideally bring:

* Proven marketing experience, preferably within multi-site retail.

* Strong commercial awareness and an understanding of what drives retail sales.

* Experience creating social media content and an understanding of Tik Tok and digital trends.

* Confidence in front of the camera and presenting to Directors.

* Excellent communication and stakeholder management skills.

* An approachable, visible style and a genuine passion for retail.

Experience with an established Scottish retail brand would be advantageous, as would knowledge of Chinese and Asian markets.

THE OPPORTUNITY

A chance to take ownership, bring fresh ideas and shape the future marketing direction of an established and growing retail business.

We're looking for someone with personality, creativity and commercial instinct - someone equally comfortable in the boardroom, behind the camera and out in the stores.

If that sounds like you, we'd love to hear from you