Senior Marketing Manager Retail

CAN YOU TAKE US FROM THE BOARDROOM TO TIKTOK?
Senior Marketing Manager (Retail)
Edinburgh | £55,000–£60,000 + Benefits
Can you present confidently to Directors in the boardroom one minute, then get in front of the camera creating Tik Tok content the next?
We're looking for a commercially driven, creative marketing professional to lead the marketing function of an established and successful Scottish multi-site retail business.
This is no ordinary marketing role. You'll combine strategy, social media, content creation and hands-on retail marketing, with the opportunity to shape the brand and make a real impact on business growth.

THE ROLE
Lead and deliver the marketing strategy, driving brand awareness, footfall and sales.
Own social media across Tik Tok, Instagram and Facebook, creating engaging content and confidently featuring in videos.
Present marketing plans, budgets and performance to Directors, influencing decisions at boardroom level.
Work alongside store teams to maximise local marketing opportunities and improve customer experience.
Spend time working alongside retail teams, identifying opportunities to improve footfall, sales and the customer experience.
Identify opportunities to attract new customers, particularly from China, Asia and other international markets.
Use customer insight and commercial data to measure success and identify growth opportunities.
ABOUT YOU
You'll be a confident, hands-on marketing professional who can move comfortably between strategy, creativity and practical delivery.
You'll ideally bring:
Proven marketing experience, preferably within multi-site retail.
Strong commercial awareness and an understanding of what drives retail sales.
Experience creating social media content and an understanding of Tik Tok and digital trends.
Confidence in front of the camera and presenting to Directors.
Excellent communication and stakeholder management skills.
An approachable, visible style and a genuine passion for retail.

Experience with an established Scottish retail brand would be advantageous, as would knowledge of Chinese and Asian markets.
THE OPPORTUNITY
A chance to take ownership, bring fresh ideas and shape the future marketing direction of an established and growing retail business.
We're looking for someone with personality, creativity and commercial instinct - someone equally comfortable in the boardroom, behind the camera and out in the stores.
If that sounds like you, we'd love to hear from you.