Direct to Consumer Sales Manager

* Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.
* Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.
* Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.
* Standardise best-practice approaches across the team to ensure consistency and scalability.
* Support the phased expansion of Direct coverage into new UK territories.
* Assess territory performance and growth potential, recommending recruitment or resourcing where needed.
* Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.
* Track ramp-up performance and implement interventions to hit early-stage growth milestones.
* Test and implement new ways of selling aligned to market trends and consumer behaviours (e.g., hybrid/virtual demos, digital lead nurturing, consultative water assessments).
* Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.
* Ensure every customer interaction reflects a premium Kinetico experience, from first contact through install handover.
* Monitor satisfaction, feedback, and complaints and drive continuous experience improvements.

- ** Direct Sales Leadership**– strong ability to lead field-based, consultative in-home sales teams.

- ** Customer Orientation**– commitment to premium customer experience and trust-based selling.

- ** Communication & Relationship Building**– strong interpersonal skills with reps, customers, and stakeholders.
* Proven track record in leading or managing direct/field sales teams (5+ years preferred).
* Demonstrated success improving sales conversion rates and productivity in consultative selling environments.
* Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar).
* Evidence of implementing referral programmes or increasing AOV through solution-led selling.
* Strong collaboration history with marketing and operational teams.
* Solid experience using CRM systems (Salesforce preferred) and sales performance reporting.
* CRM proficiency (Salesforce preferred).
* Strong analytical and forecasting ability.
* Competent with Microsoft Office (Excel, PowerPoint, Outlook).
* Familiarity with digital lead handling, hybrid selling, or e-commerce-supported sales is an advantage.
* Experience in water treatment, plumbing, or technical in-home sales environments (
** advantageous**).
* Full UK driving licence and willingness to travel regularly
* Medical, Dental, Vision and Prescription Drug Insurance Coverage
* Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
* 401(k) Contribution Matching Program
* Employer Funded Defined Contribution Plan
* Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
* Wellness Program
* Educational Assistance Reimbursement Program
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