National Sales Commissioning Manager

Overview

National Sales Commissioning Manager (Nationwide) (Elderly Care Home Sector)
£55,000 + up to 40% Performance Bonus | Full-time | UK-wide | Field Based

We are seeking a commercially driven professional with experience increasing occupancy within elderly care, healthcare or related commissioning environments. If you have successfully grown occupancy, built strong local referral networks, and deliver commercial results, we’d like to hear from you.

This is an exciting opportunity to own the commercial success of our newest care homes, leading sales and marketing strategies from pre-opening through to full occupancy. You’ll drive enquiry generation, convert leads into admissions, and support home teams to achieve occupancy growth across a portfolio of newly commissioning homes.

As National Sales Commissioning Manager, you will support a portfolio of newly commissioning care homes across the UK, leading the commercial strategy during the first 12–18 months of each home’s journey. Working closely with Operational Teams, Home Managers and Senior Leadership, you’ll spend the majority of time in the field coaching teams, developing local business opportunities, strengthening referral relationships and ensuring sustainable occupancy growth at each home.

This role suits someone who is hands-on, thrives in a fast-paced environment, and is motivated by delivering measurable commercial success.

• Up to 40% performance bonus
• Company pension
• Generous annual leave
• Laptop and mobile phone

• Take ownership of occupancy performance across a portfolio of commissioning care homes, delivering against ambitious commercial targets.
• Develop and implement sales and marketing strategies before and after each home’s opening to generate high-quality enquiries.
• Build and maintain strong relationships with local authorities, healthcare professionals, hospitals, community groups and key referral partners.
• Deliver an exceptional customer journey, ensuring enquiries are converted into admissions through outstanding relationship management.
• Coach, mentor and support Home Managers and on-site sales teams to improve commercial performance and conversion.
• Identify local business development opportunities that increase brand awareness and generate new enquiries.
• Plan and deliver launch events, community engagement initiatives and promotional activity within local markets.
• Maximise the effectiveness of digital marketing, social media, PR and traditional marketing campaigns.
• Analyse CRM data, occupancy trends and enquiry conversion to identify opportunities and improve performance.
• Work collaboratively with marketing, operations and senior leadership to deliver successful commissioning projects.

We’re looking for someone who combines e