Sales Manager

Salary:
Job Type: Permanent

Hours:

Full-time Town:
Edinburgh

Located on the architectural street of Royal Terrace in Edinburgh with stunning city views and walking distance to Edinburgh Waverly Station.

We are looking for a dynamic and commercially minded Sales Manager with strong experience across corporate, MICE, and leisure markets. In this role, you will proactively identify new business opportunities, strengthen key account relationships, and develop targeted sales strategies to grow market share across all segments. Your ability to convert business, nurture long-term relationships, and build compelling value propositions for clients will be essential to achieving our sales goals and elevating the hotel’s commercial success.

• £45,000 per annum
• Full-time contract
• Worldwide employee discounts at IHG Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

As Sales Manager, you will be responsible for developing and executing the hotels sales plan, leading new business development, identifying, and creating new opportunities and strategic partnerships for the hotel. You will also oversee pricing, inventory management, forecasting and pace analysis for rooms and meetings & events.

• Conduct regular face‑to‑face sales calls, client entertainment, site visits, and networking events to build strong relationships.
• Manage relationships with top producing corporate accounts, MICE and leisure agents.
• Monitor competitor products, sales and marketing activities to drive market share
• Leads new business development, identifying and creating new opportunities and strategic partnerships for the hotel
• Work closely with the IHG and Axiom Hospitality Account Managers, networking to maximise national account opportunities across key segments.
• Review and analyse sales performance against objectives to assess effectiveness and adjust future strategy where appropriate.
• Prepares monthly sales reports showing sales volume, pipeline opportunity, and areas of proposed sales and marketing activities.
• Spearhead the hotel’s annual commercial plan, ensuring alignment across sales, revenue, marketing, and distribution.
• Oversee pricing, segmentation strategy, forecasting, and pace analysis for Rooms and M&E
• Use local market intelligence to anticipate demand drivers, including festivals, city events, conferences, and seasonal peaks.
• Collaborates on advertising and promotional activities with the Cluster Marketing Manager, including print, online, social media and direct mail, maintaining a consistent brand image and delivering revenue into rooms, F&B and meetings & events.
• Lead sales, reservations, and revenue teams to deliver shared commercial goals.
• Partner closely with F&B to create packages highlighting Terrace Restaurant and The Nook whisky bar experience
• Champion a sales‑first mindset across all departments, ensuring every team understands their role in driving revenue.
• Inspire, mentor, and coach the groups and events Sales team to deliver exceptional customer service and nurture client relationships.
• Foster cross‑departmental engagement so front office, F&B, events, and operations teams align with sales goals and contribute to revenue opportunities by providing sales leads.
• Produce and present weekly and monthly commercial reports to General Manager and key stakeholders.

• Pro…