Sales Executive

Account Executive Edinburgh (office based)
Up to £50,000

I am currently recruiting for a Sales Executive to own the full sales cycle for new‑logo opportunities, from cold call and self‑generated lead through to signed contract. This is an outbound‑heavy role: you'll be expected to generate your own pipeline through high‑volume cold calling, targeted email and disciplined outbound activity, on top of inbound, event, marketing and partner‑sourced leads.

• Generate the majority of your own pipeline through high‑volume outbound: daily cold calling, targeted email and Linked In outreach into ICP‑fit hospitality venues and groups. Inbound, marketing and partner sources supplement self‑generated activity, they don't replace it.
• Maintain consistent daily cold‑call activity against agreed standards; build and work target account lists with personalised, well‑researched outreach that earns the meeting rather than relying on volume alone.
• Run structured discovery on every opportunity to understand the venue's guest journey, tech stack and commercial goals; qualify hard so pipeline reflects real, winnable opportunities.
• Use LLM tooling as standard to raise the quality and volume of your output: account research, call prep, personalised outreach and follow‑ups.
• Run demos that follow the guest journey, not the feature list: show how data capture, marketing, bookings, loyalty and reviews compound into repeat visits and measurable revenue.
• Produce proposals, pricing and ROI breakdowns tied to revenue and adoption outcomes; run negotiation and close.
• Hit monthly MRR quota with well‑attributed pipeline.
• Run a clean handover to onboarding and customer success so new customers activate quickly; stay close through early life to surface expansion signals.
• Represent the business at events and in the market; feed recurring objections, gaps and wins back to GTM and product.
• Work with marketing and partnerships on lead quality, routing and attribution; keep the CRM current so every deal is attributed to its correct source, stage and close date.

• 2+ years in B2B sales, ideally SaaS or hospitality tech; comfortable running a full sales cycle with multiple stakeholders.
• Confident on the phone and committed to high‑volume cold calling as a core part of the role; comfortable with the rhythm and rejection that outbound demands.
• Strong discovery skills: able to diagnose problems, qualify hard, and tie product to commercial outcomes.
• Commercially sharp; handles objections, negotiates and closes without losing momentum.
• Disciplined on CRM, forecasting and follow‑up; closes across sources without over‑relying on any one channel.
• High energy, resilient, motivated by targets and progress.

• Hospitality or hospitality‑tech experience; familiarity with POS, bookings, loyalty or payments.
• Track record selling a multi‑product suite into SMB / mid‑market.
• Familiarity with Hub Spot and prospecting tools (Cognism, Zoom Info or similar); experience building ROI cases.

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