Sales Executive

Account Executive Edinburgh (office based) Up to £50,000 I am currently recruiting for a Sales Executive to own the full sales cycle for new-logo opportunities, from cold call and self-generated lead through to signed contract. This is an outbound-heavy role: you'll be expected to generate your own pipeline through high-volume cold calling, targeted email and disciplined outbound activity, on top of inbound, event, marketing and partner-sourced leads.

What you'll do Generate the majority of your own pipeline through high-volume outbound: daily cold calling, targeted email and Linked In outreach into ICP-fit hospitality venues and groups. Inbound, marketing and partner sources supplement self-generated activity, they don't replace it. Maintain consistent daily cold-call activity against agreed standards; build and work target account lists with personalised, well-researched outreach that earns the meeting rather than relying on volume alone.

Run structured discovery on every opportunity to understand the venue's guest journey, tech stack and commercial goals; qualify hard so pipeline reflects real, winnable opportunities. Use LLM tooling as standard to raise the quality and volume of your output: account research, call prep, personalised outreach and follow-ups. Run demos that follow the guest journey, not the feature list: show how data capture, marketing, bookings, loyalty and reviews compound into repeat visits and measurable revenue.

Produce proposals, pricing and ROI breakdowns tied to revenue and adoption outcomes; run negotiation and close. Hit monthly MRR quota with well-attributed pipeline. Run a clean handover to onboarding and customer success so new customers activate quickly; stay close through early life to surface expansion signals. Represent the business at events and in the market; feed recurring objections, gaps and wins back to GTM and product.

Work with marketing and partnerships on lead quality, routing and attribution; keep the CRM current so every deal is attributed to its correct source, stage and close date. What they are looking for. 2 years in B2B sales, ideally SaaS or hospitality tech; comfortable running a full sales cycle with multiple stakeholders. Confident on the phone and committed to high-volume cold calling as a core part of the role;

comfortable with the rhythm and rejection that outbound demands. Strong discovery skills: able to diagnose problems, qualify hard, and tie product to commercial outcomes. Commercially sharp; handles objections, negotiates and closes without losing momentum. Disciplined on CRM, forecasting and follow-up; closes across sources without over-relying on any one channel. High energy, resilient, motivated by targets and progress. Good to have:
Hospitality or hospitality-tech experience; familiarity with POS, bookings, loyalty or payments. Track record selling a multi-product suite into SMB / mid-market. Familiarity with Hub Spot and prospecting tools (Cognism, Zoom Info or similar); experience building ROI cases. Bright Purple is proud to be an equal opportunities employer. We partner with clients who share our commitment to diversity and inclusion across the industry.