Business Sales Executive

The Business Sales Executive will be responsible for developing Alia’s Halal Foods’ commercial sales by supplying halal meat, groceries, fresh produce, beverages, spices and other food products to local restaurants, takeaways, caterers, cafés, community organisations and independent retailers. The role will focus on generating new business accounts, managing existing commercial customers, preparing quotations, negotiating supply terms and increasing repeat and bulk orders.

This is a business-to-business sales role and does not primarily involve routine till operation or general shop-floor duties.

• Research and identify potential commercial customers within Edinburgh and surrounding areas, including restaurants, takeaways, caterers, cafés and independent food retailers.
• Contact prospective customers by telephone, email and in-person visits to introduce the company’s halal meat, grocery and fresh produce ranges.
• Assess each customer’s product, quantity, pricing, delivery and ordering requirements.
• Negotiate prices, order volumes, payment terms and delivery arrangements within limits approved by management.
• Develop and manage a portfolio of business customers, maintaining regular contact and encouraging repeat orders.
• Promote relevant products to commercial customers based on seasonal demand, availability and purchasing trends.
• Follow up sales enquiries, quotations and inactive customer accounts to convert opportunities into confirmed orders.
• Review competitor prices, local market demand and customer feedback to identify opportunities for new products or sales growth.
• Prepare weekly and monthly reports showing sales achieved, new accounts opened, quotations issued, outstanding leads and progress against targets.

• Experience in Store sales, account management, business development or related field.
• Strong communication, negotiation and relationship-management skills.
• Ability to prepare quotations, negotiate commercial terms and close sales.
• Good understanding of customer account management and sales-target monitoring.