Channel Management Specialist

We are looking for a hands-on Field Channel Management Executive to support the effective management and development of our existing UK sales channels.

This role is focused on channel relationship management, commercial coordination, channel governance and market execution, rather than expanding the number of channel partners. You will work closely with distributors, wholesalers, independent retailers and internal commercial teams to ensure agreed channel strategies, commercial terms, product launches and promotional programmes are implemented consistently and effectively.

You will also play an important role in identifying and resolving channel conflicts, maintaining market stability, strengthening partner relationships and providing first-hand market insights to support commercial decision-making.

Manage and strengthen relationships with existing distributors, wholesalers, independent retailers and other channel partners, ensuring effective communication and consistent execution of agreed commercial strategies.

Support and participate in negotiations with channel partners regarding pricing, discounts, rebates, incentives, promotional arrangements and other commercial terms, ensuring alignment with company policies and commercial objectives.

Monitor channel activities and market behaviour, identify potential issues relating to pricing, distribution, promotions, channel overlap or partner conflicts, and coordinate appropriate solutions to maintain channel discipline and market stability.

Coordinate and oversee new product launches across existing channel partners, ensuring timely product availability, retailer communication, promotional execution, POSM deployment and alignment with agreed launch plans.

Support and coordinate trade marketing programmes, regional promotions, retailer activations and offline marketing activities, working with channel partners to ensure effective and consistent execution.

Regularly visit key distributors, wholesalers and retail partners to review channel performance, resolve operational issues, gather feedback and strengthen business relationships.

Monitor competitor activities, pricing trends, channel dynamics, retailer feedback and market developments, providing actionable insights to support channel and commercial strategies.

Work closely with Sales, Key Accounts, Brand, Trade Marketing, GTM, Operations and Supply Chain teams to ensure commercial plans, product availability and promotional activities are effectively coordinated and delivered.

• Bachelor's degree or equivalent, with 5+ years of experience in channel management, trade marketing, distributor/wholesaler management, account management or other commercial-facing roles.
• Experience with in vaping, tobacco, FMCG, consumer electronics or other fast-moving consumer sectors is preferred.
• Proven experience managing relationships with distributors, wholesalers, retailers or other commercial channel partners.
• Experience supporting or participating in commercial negotiations, including pricing, discounts, rebates, promotional arrangements or trading terms.
• Strong commercial judgement, stakeholder management, negotiation, coordination and conflict-resolution skills.
• Good understanding of the UK retail, wholesale and independent retail landscape.
• Strong execution skills with the ability to manage multiple partners, priorities and market activities simultaneously.
• Results-driven, commercially aware and comfortable using…