Head of Sales

Head of Sales |
Strategic Commercial Leadership |
FMCG/Drinks

A fast-growing premium beverage business supplying an innovative portfolio of products across the UK Café, Food service and Hospitality markets is looking for a Head of Sales responsible for strategic growth across their channels.

Following 90% growth last year
, the ambition is now much bigger to continue scaling the business towards £10mil+ revenue and significantly strengthen its position across the UK and international markets.

To achieve this, the business is looking for an exceptional Head of Sales to join the Senior Leadership Team and take ownership of the next phase of commercial growth
.

This ISN'T
simply a role
for a brilliant salesperson. You'll work directly with the Founders to define the commercial strategy, lead and develop the commercial teams, strengthen approaches and determine where the business should play and win next.

Reporting directly to the Founders and operating as a s
enior member of the leadership team
, you'll take ownership of the overall sales strategy and headline revenue target.

The business has already built a strong position across independent cafés, restaurants, hotels and hospitality operators
. The next stage is about scaling that success
, particularly through major multi-site operators, Food service, Distribution.

You'll assess and develop opportunities across:

• Food service
• Distributors & Wholesalers
• International / Export
• Emerging channels and formats as the portfolio evolves

A major priority will be securing significant multi-site partnerships
, where a commercial wins can unlock meaningful and immediate scale
.

• Own and define the sales strategy required to deliver sustainable, profitable growth towards £10mil+ revenue
  .
• Translate long-term ambitions into actionable 1, 3 and 5-year commercial plans
  .
• Lead
  , coach and develop the commercial team
  , creating a high-performance and accountable sales culture
  .
• Accelerate growth across multi-site café, hospitality and Food service operators
  .
• Win and develop significant national and multi-site customer partnerships
  .
• Continue developing existing independent, distributor and international channels
  .
• Define where the business should compete across channels
  , geographies
  , pricing
  , range, formats and trade marketing
  .
• Build compelling customer propositions that win new customers and expand
  existing
  partnerships
  .
• Own sales pipeline
  , forecasting and CRM
  discipline
  .
• Introduce clear KPIs, sales stages, conversion metrics and commercial accountability
  .
• Work closely with the Founders and wider SLT to influence overall business strategy
  .
• Partner cross-functionally across Brand/Marketing, Operations, Supply Chain and Product.
• Remain close to customers and the market whilst empowering and developing the team beneath you
  .

We're not looking for another salesperson but a
leader.

Someone who can combine strategy, leadership and commercial execution and understands the realities of selling into Café, Hospitality, Food service and wider Out-of-Home channels.

You'll ideally bring:

• Experience managing P&Ls with strategic commercial responsibilities
  .
• A proven track record of leading and developing B2B sales teams
  .
• Head of Sales / senior commercial leadership experience, or clear evidence you're ready to step into this level
  .
• Demonstrable success winning and developing multi-site or large operator accounts
  .
• Strong understanding of Food service, Hospitality, Café, Coffee, Beverages or adjacent OOH markets
  .
• Experience working with distributors alongside direct customer relationships
  .
• Ownership of meaningful revenue targets and commercial budgets
  .
• Strong forecasting
  , CRM and pipeline
  
  - management discipline.
• Experience helping scale a business, channel or commercial…