Sales Administrator

C&C Lift Truck, Inc., located in Edison, NJ is currently searching for an energetic Sales Administrator. Founded in 1977, C&C Lift Truck Inc. has continuously grown over the past 48 years to become one of the leading forklift dealerships in the Tri‑State area, and the #1 Komatsu dealer in the country. To continue our growth, we are looking to expand our team with motivated and ambitious individuals looking for a long‑term future with a great company.

The Sales Administrator provides critical administrative and operational support to the field sales team, ensuring that all sales processes, customer communications, and documentation are accurate, efficient, and aligned with company goals. This position requires strong organizational skills, attention to detail, and the ability to effectively manage communication between sales, service, parts, and accounting teams.

• Coordinate the Sales Team by preparing documents and communicating relevant information.
• Maintain accurate and up‑to‑date CRM data in Salesforce, including opportunities, customer accounts, and sales pipeline tracking.
• Create, update, and monitor reports and dashboards in Salesforce for management review.
• Support the Controller in ensuring all sales are properly documented for audit and compliance purposes.
• Ensure the adequacy of all sales‑related equipment, materials, and resources.
• Handle the processing of all orders with accuracy and timeliness, ensuring all paperwork is complete and compliant.
• Coordinate completion of all equipment sales from quote to delivery — including review, audit, invoicing, and delivery follow‑up.
• Order new and used forklifts and attachments through vendors in EBS.
• Maintain serialized digital inventory of new and used equipment, ensuring all unit records are accurate and up to date.
• Maintain and file digital and physical sales folders with accurate, complete information.
• Manage pricing sheets, sales agreements, and trade‑in documentation.
• Prepare and distribute internal order confirmations and communicate with accounting for invoicing and deposits.

• Respond to inquiries and complaints from customers, providing after‑sales support as needed.
• Keep sales team informed of order progress, delays, or issues, ensuring a positive customer experience.
• Maintain vendor relationships for equipment ordering, warranty claims, and documentation.
• Support dealer and manufacturer reporting and warranty registration processes.

• Act as a reliable point of contact for the Sales Team, facilitating communication with Service, Parts, and accounting departments regarding pending, active, and archived sales.
• Assist when needed for onboarding and training new Sales Department hires.
• Assist with meeting coordination, internal reporting, and communication of updates from management to the Sales Team.
• Assist the President and Controller with assigned projects and administrative tasks.
• Participate in continuous improvement initiatives to streamline sales processes and enhance customer satisfaction.

• High School Diploma or certified equivalent required.
• Associate’s or bachelor’s degree in business administration, marketing, or a related field is a plus.
• Proven experience in sales support, administration, or coordination — preferably in industrial equipment, material handling, or similar B2B environments.
• Prior experience using CRM systems (Salesforce preferred) and ERP/order management platforms.
• Ability to understand and communicate basic forklift and equipment specifications after training.
• Strong computer literacy, with proficiency in Windows, Microsoft Office Suite (Excel, Word, Outlook, Teams, PowerPoint), and familiarity with Salesforce CRM and Next for Windows software.
• Ability to quickly learn new business applications, digital tools, and reporting systems.
• Comfortable maintaining and updating digital records, spreadsheets, and CRM databases with accuracy.

• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication abilities for both internal and external correspondence.
• Solid problem‑solving and…