National Sales Manager, DiBruno Bros
Listed on 2026-10-17
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Sales
Business Development, Sales Manager
Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the Shop Rite®, Price Rite®, The Fresh Grocer®, Dearborn Markets®, Fairway Markets®, DiBruno Bros.®, Morton Williams ® and Gourmet Garage® banners. Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world.
Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.
The Sales Manager, DiBruno Brothers Brand is responsible for developing and executing strategies that drive the growth, market expansion, and long-term success of the DiBruno Bros. brand. This role provides customer acquisition, distribution growth, sales performance, and profitability while building strong partnerships with distributors, retailers, brokers, vendors, and key internal stakeholders. The Sales Manager leverages consumer insights, market intelligence, advanced analytics, and emerging technologies, including artificial intelligence, to identify growth opportunities, improve decision-making, and enhance business performance.
This position is accountable for expanding brand presence across existing and new channels, supporting demand planning and forecasting activities, representing the brand at industry events, and leading initiatives that strengthen the brand's competitive position, drive revenue growth, and deliver exceptional value to members and customers.
The core functions of this position include, but are not limited to, the following:
- Drive accelerated sales growth by proactively identifying and pursuing new business opportunities, expanding distribution, and maximizing market penetration across all channels. Foster strong partnerships with brokers, distributors, customers, and cross-functional teams to execute growth initiatives with urgency, accountability, and a shared commitment to delivering measurable sales, profitability, and brand expansion results
- Partner with internal teams, distributors, and customers to drive the sales and market expansion of the DiBruno Bros. product portfolio, identifying growth opportunities, supporting customer acquisition efforts, and executing strategies that increase distribution, revenue, and brand presence.
- Establish and build distributor, broker and retail partnerships to improve operational efficiency, inclusive speed to shelf and driving ACV levels.
- Owns the achievement of sales growth, gross margin expansion, customer profitability, and annual revenue and distribution objectives through strategic leadership of sales operations and full P&L accountability.
- In partnership with key stakeholders, set and achieve profit and sales objectives to meet financial goals.
- Partner with Marketing, Corporate Merchandising, E-commerce, and store teams to maximize online and in-store sales performance by improving digital shelf visibility, expanding e-commerce opportunities, optimizing product content and assortment, and supporting company-wide growth initiatives.
- Provide accurate forecasting to ensure product availability and maintain strong service levels.
- Develop and execute strategies to acquire new customers and expand the DiBruno Bros. brand.
- Lead customer growth planning and execution to expand distribution across existing and new markets.
- Lead the development and execution of the enterprise growth strategy by leveraging national broker, distributor, and retail partnerships to accelerate brand expansion,…
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